Asking a magazine to feature you without the use of a strong press-pack is like asking someone to hire you but not having a resume on hand. A press-kit is just that, an artist’s resume. Chances are the one to hire you without knowledge of your experience and references to your work, might not be your best choice in quality employment. As a professional club owner, agency representative or label owner, they will be on the look out for that artist with an edge and the extensive experience for the job. A well done EPK will showcase just that.
What is an ELECTRONIC PRESS KIT (EPK)?
This is a press kit equivalent in electronic form. Maybe it’s in an email zipped in a folder, pdf file or even a video. They are sometimes in CD or DVD form and depending on the use, some artists have more then one type of press kit.
What is in a press kit?
You will find a bio, music releases, music videos, professional photos, media press, technical requirements , website and all other social media links.
What Is in a bio?
DJ Casie Lane explains it perfectly. “Your DJ Bio has a single purpose – to establish your expertise.” In her article she explains why and what words to KEEP OUT OF YOUR BIO… (Don’t worry I’ll wait for you to come back.) Your bio is about YOU and what you offer as an experience with your awesome skills and knowledge base. What sets you apart?
Tips: Write out your accomplishments in point form from earliest to most recent. Tour dates, radio appearances, music releases, anything that may impress people, but like stated in The Deejaypreneur’s article don’t use “words that make the DJ look like second rate not the reason people were there on that night”
Writing in the third person can be strange, so don’t be afraid to ask someone with some super awesome writing skills to put the information together in a fun way. Oh, and make sure you buy them a bottle of wine if they do!
Why do I need professional photos?
The same reason you expect your lawyer to show up a suit and not sweat pants. If you’re paying the money to bring an artist out, they should at least spend a few bucks to get a nice photo for use on the flyer or magazine interview. You can tell the difference between the DJ setting a timer on their old digital camera or mobile phone vs. the artist that spent the money on an experienced photographer, hair stylist and makeup artist. (Meet my team) Not to mention, you’ll feel like a total rock star!
Website, Links & Videos
I can not tell you how many times I’ve asked an artist for their social media links and they don’t even have a facebook fan page. This is crazy to me as I know for a fact 93% of marketers are using social media for business, more than 46% of people turn to social media before making purchasing decisions and the most popular form of advertising online are pictures and videos. You’d be CRAZY not to think having an online presence in the most popular mediums is important. It’s even crazier to think professional club owners are not watching out for artists that are savvy on these networks. It’s both important that you have these accounts and are careful about the content you share.
Releases and Mixes
If anything in this artist’s resume needs to stand out, it’s the music you are trying to get these people into. If you can make someone fall in love with your music and style of djing, you are set. Your mixes should be no shorter than 45 minutes and no longer than 1 hour and 30 minutes. Having multiple music accounts like Soundcloud and Mixcloud are acceptable as some people have a preference. However it’s always impressive when you have a downloadable track direct from your website. It’s not uncommon for DJs to have more than one mix showcasing various styles. One example might be a dj playing for a lounge vs. a more high energy party atmosphere.