I usually write advice pieces but something has been on my mind lately and it’s time I get it out there. I want to invite people to truly think about what it is they are saying vs. what it is they are actually doing and how those things are polar opposites.
If it was truly “all about the music” people wouldn’t get upset about ghost writers or artists singing tunes they didn’t write. They would simply be extremely happy that the music was out there in the first place. Right? It seems the humble attitude that, “I’m not in it for the money, it’s all about the music” is more about an image than an authentic belief. The idea being that if a person seems to be genuine about their art form people find them easier to like. But as success grows a quick judgement of character.
What happens when their is no profitable reward?
Does the quality of the music goes down when we don’t require artists be paid?
Is stating,”It’s all about the music” actually bringing down the value of our scene as a whole?
Right now we have an over saturated market of under qualified artists. Not only has the equipment to perform become more highly advertised and “trendy” but the ability to advertise one selves has become limitless with the internet. With the “instant gratification” age we live in, there seems to be less patience and a “need for fame .”While shortcuts being taken to gain gigs. “Doing it for the music” seems to have justified working for free to “gain exposure.” And it’s not just the artists taking those short cuts.
Many eager individuals are not taking the time to fully understand their craft, whether it be graphic design, music production, promoting or even photography. They are buying the equipment and going off the next day offering their services for FREE because they don’t see the real value in what they do. Why? Because they haven’t spend the time, energy and money into learning all they can. What happens when someone does something for free and they want to ad “value” to their “free” work.
“It’s all about the music, the people, the experience.” But, if it was TRULY all about the art form, would one not spend that additional time learning all that they can?
I ask these questions not to deter someone from their passion but to truly ask your, “What is the purpose in what I am doing and how do I add VALUE to what I am offering?” Anytime you hear a “back in the day story” what you are really hearing is that people spent MORE time adding value to their brand. That doesn’t mean there are not hard working people doing the very same thing TODAY. But it takes a community of people to add value to their scene and that’s how we change the dynamic. By setting an example and being that change not just talking about it.
How can you be a part of that change?
1. Learn all you can about your craft & industry!
2. Be curiosity, professional & add value to your brand so people pay for your services.
3. Find creative ways to help your local community that adds value.
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