Have you ever heard someone say, “You can work hard or you can work smart,” and wonder, what that really meant? Did they mean for you to cut corners and not really try all that hard? Or were they on to something? Did they notice something you were doing right but in the wrong ways? My guess, is yes. Today is all about helping you find your groove and STOP WASTING YOUR TIME on the things that just don’t work.
Start Spending your time wisely.
You can spend 5 hours practicing your craft every night, or you can spend half your time doing that and the other half working on a marketing plan. Think about it, if you’re a photographer that spends more time taking photos than actually editing photos, one day you realize you are waaaaaay behind and can’t catch up quick enough for your paying clients.
Make carefully calculated choices.
You can play 1-2 hours of dj gigs a week for $50-$100 or you can take 1 or 2 gigs a month that pay $600 for 4-5 hours.
Invest in yourself.
Whether it’s investing in a nice website, logo, business cards and or promotional photo shoot understand that the businesses you want investing in YOU, want to see a brand that invests in itself. It’s like being a hair dresser that doesn’t bother to brush his/her hair but wants to give you advice on how to maintain your desired look “easily.”
Ask questions first, worry about the gig later.
Ask yourself how does this job add to my life and put me towards my goals and my purpose?
Do you want to make a decent amount of money for a quality job that offers legitimate promotional and networking opportunities or do you want to play 6 dive bars through out the month and stress yourself out whether each promoter will supply the equipment and sound?
Don’t get me wrong. There is a time and a place to do the quirky one off gigs. And when you’re starting out it’s real fun to be landing loads of dj gigs. But eventually you must show your value and you can do that by working with brands you believe in, that share your ethics and goals.
Think about it for a minute.
If you had schooling and experience in engineering you wouldn’t apply at fast food chains. If you were building you own marketing firm you wouldn’t go for clients that refuse to let you advertise their business online because they don’t believe in social media. You aim higher, you set up your resume as so and you continue to work with like minded individuals and industries. It also helps you clear your mind about the people that WONT work with you. Sometimes businesses just aren’t the right fit for you and having a vision of who you are and what you represent help you pick and choose the right people to work with.
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