In light of recent events I felt it was necessary to shed some of the light on the many different forms of branding-suicide artists and business owners alike make every day. Ones you are very likely making, maybe unknowing. Hell, you are likely supporting artists that have made sexist, racist or bullying comments without thought. You may have even seen them as “calling it as it is.” Yet when it became the trend to “dis Ten Walls” many people seemed to have been on board for the public shaming. Which made me ask a lot of questions about what boundaries people have and how they draw the line on one thing, but not others. Was it out of love and the want for tolerance or was it possibly just something trendy to jump on board with?
If Coda Agency was so quick drop him from their roster, did that mean other artists would be more heavily looked at for discriminating behavior. As the spoke woman’s stated, “Coda Music Agency condemns all forms of discrimination based on race, religion or sexual orientation. We are proud to be an equal opportunity employer and to represent a hugely diverse roster of artists. “ And what about the artists not quite “there” yet. Were they making similar mistakes and killing their chances for success?
With that thought in mind I came up with some guide lines that may help you prevent yourself from a similar situation in the near future. Heck, you might even find yourself un-following some artists and deleting your old racy content just to play it safe.
Be aware of your comments & content:
Whether you are joking or feel justified in your statement, making racists, sexist or homophobic comments and you are just asking for trouble. This includes internet memes and videos. If your joke needs context it probably just isn’t a good idea in the first place.
Watch your ATTITUDE online:
Do you come off ungrateful, jaded or even hateful? Someone you know in real life might be lovely in person but their online attitude makes them seem really unhappy and difficult to work with. If you got an honest opinion about how you came across, what would people say?
Treat all people with respect:
No matter how BIG or SMALL you are as an artists, treating people poorly is one of the worst things you can do. Even if you feel they’re getting what’s coming. I get it, some guy wronged you and he probably deserves a punch in the face but if you say it you’ll look like a jerk. If you do it, you’re facing some legal crap! Let karma work things out and you go do YOU.
Avoid aimlessly liking and following people:
Maybe you think liking lots of people will get you more friends on twitter or some traffic to your page, but suddenly you find yourself following a known sex offender or liking a facebook post that was incredibly offensive.
Think before you speak:
With great power comes great responsibility and it seems the more power people gain, the more they take advantage of the fact that people look up to them. I see this all of the time with the veterans vs. the newbie djs. They think they can walk all over them because they learned on vinyl and they think these noobs are nobody. But they ARE somebody. They were us. They are where we used to be and we need to respect their journey and remember how hard it was and how much we wanted to make them happy.
If you want to know what I mean about thinking before you speak, here is an article I wrote about 6 ways you may be offending female djs. They are common statements both men and women make without thought to how they are actually coming across.
Want more guides? Our friends at Edgar can explain many more mistakes they’ve seen people make. It’s a really great read and they too mention things you might not have even thought about. Read it here.
Some of these might seem obvious whiles others may have once felt like an innocent joke. The reality is, regards if your joke gets you in trouble or not, the vibe you put out will attract your tribe. So if you’re not a racist, homophobic or hateful person but you put out a joke or message that shows other wise you could potentially lose the demographic you want to attract and bring in some pretty negative followers.
You don’t have to be in the big leagues to start implementing these important practices. Let’s build the scene we want to see thrive by acting the part.
Have you ever let an artists bad behavior slide because you really loved their music? Will you think twice next time you hear of discriminating comments? Or maybe there is a part of you that wants to believe someone can make a mistake and genuinely be sorry and do differently next time. Let’s hear your thoughts in the comments!
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