You may not like it, it might right out anger you but the proof is in the pudding. Having a strong online presence can have just as much an impact as your indiscretions. In some situations your online image can impress the right people or even sway a decision in your direction due to your position or ability to story tell. These are the 5 main reasons I feel artists could really gain in having a strong online presence.
1. Promotes consistency
On a personal level, it keeps you accountable for your actions on and offline, Consistency can really help you stay on track in your professional life. Whether it’s weekly radio shows, monthly mix releases to keeping your website and social handles updated. When you are consistently and promptly sharing quality content, you really must be on your game, right? Many artists find they must challenge themselves to be the online presence they promote, when offline.
2. Strengthens your brand
Many marketing companies use social media to keep brands relevant and in the face of their target audience. This is your opportunity to shine, showcasing you best qualities, music and message. A brand with well thought out posts & content will always come across more professional then the guy that wrote out a message in all it’s rawness. It may be entertaining in the moment but can also have a lasting negative impression. It depends on your target audience. Taking a moment to ensure what you put out is quality, will continue to strengthen your image.
3. Keeps You Active in Other Scenes
Unless you can afford to fly back and forth every second week, it makes it difficult to stay relevant in other scenes. If you live in Toronto but want a presence in the UK you must find creative ways to reach out to that crowd ie. radio spots, mix features and interviews. An online presence that keeps you in their view can help create opportunities you might not have had otherwise.
4. Opportunity For Authenticity
Creating a bond with your crowd through your music is powerful but sharing your worldly views, and attracting like minded folks creates an even stronger bond between you and your
followers new friends.
5. It Gives No Doubt That You’re The Real Slim Shady
Yes, it happens, the “downside” to any successful brand. The fake profiles. The silly posts pretending to be them online. As you gain more success in your career there will always be a troll or two around, maybe angry, bored and find entertainment in dragging your name through the dirt. While there may be a few that jump on the bandwagon at first, people are smart. A quick google search can showcase competent and well written content and tunes.
Ending thoughts: It’s no easy task and if you lack tack, your messages can be easily misread. You are also getting to share a side of you people might never know in real life, had you not been able to reach out in these ways. From podcasts to vlogs, they get those little pieces of your life allowing people to be more a part of the experience. At the end of the day, if the goal is to be the change we want to see in this scene, we must act the part both on and offline.
How do YOU reach out to your audience? Tag #DontKilmaVibe on twitter or tag me on facebook so I can check out your vlogs, blogs and radio shows.
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