Before you flip out on me, I feel your pain. It’s super frustrating, absolutely! Who wants to pay for an account and then have their music removed after loads of traffic? Total and utter B.S. But here is the thing, many of us have put all of our eggs into this music basket without a backup plan. Some of the frustration of using other platforms is simply because we haven’t taken the time to learn how to navigate through them, let alone really utilize them to their full potential. Here are 4 reasons djs need to stop complaining about SoundCloud and start taking some serious action.
1. There are many other music platforms to utilize
Whether it’s Hearthis.at, Mixcloud.com or even Youtube… soundcloud is NOT the be all end all of music platforms. With time you can learn to navigate through other networks. Each streaming or downloading site has benefits outside of what soundcloud offers, that you miss out on when you only use soundcloud.
2. Your MISSING OUT ON OTHER NETWORKS
There are people that have sworn off soundcloud or simply don’t like the lay out of the website and use other music sites for their listening pleasure. Don’t you want to be where the people are? The ones that are listening to your type of music? Spread yourself out!
3. Depending on any one platform is dangerous
I recall one particular time I was booted off of facebook for sharing a #FreeTheNipple picture. Panic instantly set it. “But how ever will people know what I am doing?” Once I calmed down and I took a look at my website, I noticed where traffic was also coming in from so that I could utilize on those networks of people. Youtube, GooglePlus and Twitter were the next 3 on the list. I just realized, I’d been ignoring a great audience that didn’t necessarily use facebook for their content.
4. Music sharing platforms aren’t the only way to get noticed!
I don’t know who the person was that told every dj “having great music is all you need,” but it’s not. You need a balance of persona, some sort of creative marketing technique while actually connecting with the people you want to reach out to. For example if you’ve got a new tune or mixtape coming out, you might approach music blogs and reviewers to share that music in the relevant spaces people are going for that new content. How about radio and other streaming websites where you can create playlists and sneak your music in the mix!? (That extra bit was free!) You’re welcome!
Now for the part you really don’t want to hear…
Sometimes I feel like people have a fairly vain attitude about the music industry. They say ‘it’s all about the music’ but they get upset when they don’t have the proof of likes and reposts on their SC accounts that show them what it means to be ‘appreciated’.
When artists start looking you up and message you directly about the content you share or that they found your tune in a mix, that they couldn’t find for download online but truly wanted… that’s the day you might realize it’s more about the relationships & connects we make through our art-form rather than the platforms we attempt to share our music on. Now get out there and start sharing your music in the spaces the people go!