No this is NOT an article about justifying taking gigs for exposure, because guess what? Clearly it does not pay the bills and YOU my friend, deserve to be paid! Yes, every artist at some point will be asked to free-jay an event. But when it feels like it’s the majority of your offers, naturally one might wonder what that is all about. While clearly an influx of inexpensive deejays can affect the economy there are some tell tail signs within your brand that maybe attracting the wrong clientele. Here are some important questions to ask yourself.
1. What does your brand image say about you?
Does your website, logo and description look & sound professional? Do you personally value your craft and invest in your brand?
Unsure? An outside (professional) opinion will help clear this up. Try asking 2-3 friends or business professionals that can objectively look at your business. But remember you must be open to the constructive criticism. Someone from the outside will notice issues like missing links, spelling errors and even points of improvement.
2. What does your business approach look like?
When people ask you for a quote or to play an event, are you gaining details or shooting off a price before you know what you’re getting yourself into? Maybe you struggle at asking for your worth and hold off asking for a wage until the gig has been complete.
Tips: Do not assume payment! Always confirm details and a wages a head of time. You might be surprised to learn that in many cases there are 1 or 2 artists on a line up that have been paid while others that did not require the payment therefore never offered one.
3. What types of events do you typically play?
Dive bars can be fun, but if you perform for a club owner notorious for not playing their artists, you may end up on the potential free-jays watchers list. Where the assumption might be that you play for free. If however you are playing for bigger events (charging your worth) there may be an assumption of payment as those clients expect they’ll be paying top dollar.
4. What is your reputation?
Are you known for getting back to clients right away with a great record for being on time? How about equipment, does it fail often or even worst… unprofessional behaviour? If you think “word of mouth” is bad, check out the infamous video of Hippie Sabotage. The social media world does not allow for this type of behaviour to go unnoticed anymore. While everyone loves to have a good time, it’s important to respect the patrons and staff! Really, why the heck wouldn’t you?!
5. Are You Consistent?
Are you consistently giving it your all at each event or do you let your mood negatively affect your performance? Everyone has off days, but it is still important to set the stresses of life aside so you can focus on your delivery each time. You may find this is actually a fantastic way to calm and cope with life’s craziness, by diving into your work!
Keep in mind:
Being offer “exposure gigs” doesn’t necessarily mean you are not giving value to your clients or that word around town is you are a free-jay. However taking a second look at how you are running your business may help you find where you can improve your image, business practices and offered services. Need extra help with this? On Sunday July.31 in Winnipeg, Manitoba at the Strange Things Emporium (B-914 Corydon Ave) we will be doing a FREE WORKSHOP, touching on the common mistakes and easy fixes in branding. This will include charging your worth and getting it! Please contact me if you are interested in signing up as seating is limited!
Eight Helpful Articles For DJs:
- 5 Questions To Ask Before You Add One More Affiliate!
- 7 Ways To Deal With Haters
- How To Get Paid For A DJ Gig
- Winnipeg DJs – What To Know, What To Ask
- If You Think DJ Gigs Define You As An Artist, Read This!
- Quit The DJ Career or Dump The Relationship?
- The Trouble DJs Face When Trying To Gain A Following
- 6 Warning Signs That You Might Be A Jaded DJ