So you’ve taken the time or invested in having someone design your press-kit. You’re ready to get it out into the world, but you don’t know where to start. The one thing I like to ask my clients before I even get started on the design is, “What will you be using this EPK for?” Often I hear, “I’d like to use it to gain more press, attract a label and or gain new clients (get bookings!)” It is not enough to just send the thing out or even have a button on your website. You need the interest to look at said kit first, and here is how.
1. Check Out The Market
In order to get the press, you need to know where to look. Online magazines in your genre of music is a great place to start. But which ones? Look up your favorite artists. The ones in your industry getting the features. Where are they at?
2. Show your support
Great, you found a label that’s right there with your sound. Are you a regular purchaser? Do you share their music on social? In the clubs? Businesses notice their supporters. (Well… great ones do!) ill-Gates is a great example of an artist & professional business owner that truly take notice and acknowledges his supporters. He is also super interactive with them… but that’s an article for another time.
3. Get into the conversations
Maybe a local promote or festival owner has just wrapped up one of their events. They could be promoting the next festival. Are you sharing your thoughts on what makes the event fantastic? Are you adding value to their view? Maybe you’re looking for sponsorship with a company whom’s software or hardware you use frequently like pioneer, native instruments or Ableton live. Go where they are and get in the conversations.
4. Reach out
Now that you’ve taken the time to create some notice of yourself a direct message followed by a cold call or even an email won’t get lost with the rest of the requests. You’re not just another hustler. You’ve done the jab, jab, jab and now it’s time for the, “Right Hook” as Gary Vee would say. He may not be a dj but he knows how to crush it and no matter what industry you are in I recommend his content.
5. Finally, Send your Electronic Press-Kit out!
This can be done in many different ways. It may not even be the very last step, but this is one way you can ease into it. I personally love putting the EPK as a signature in my email. From there the receiver can simply click on the picture and it sends direct to the website linked PDF. No download required. This can also be viewed via mobile. It is very user friendly.
Are you ready to make your own or maybe you are thinking of hiring someone? Let’s talk!