If you’re like I was, you probably cringe at the word “marketing.” It sounds so damn corporate. But what I if told you it doesn’t have to be? That it’s not about saying, “buy my latest record” or “listen to my newest mixtape.” Promoting your brand can be authentic, it can bring value to others and even make you feel good about what you’re doing. But there is just one thing you have to do first. Get out of the mindset that marketing is a bad word so that you can take control with ease and STOP making excuses. Yes, I said it. Excuses about why you aren’t putting the effort into marketing. Let’s start with something easy.
1. The myth about marketing
Here is the good news. Marketing your brand doesn’t mean spamming people. Here is the bad news. It still takes effort on your end. Which should actually be good news to you because you can stop feeling like paying for likes is enough to get you a dj gig. It’s NOT. Stop telling yourself this is what people do, just to justify not trying. We are the rule not the exception and if you focus on the exception of your perception you will feed into those beliefs.
2. You have more time then you think
It takes 5 minutes to check out a few local promoters, show your support and DM them on Instagram. Heck, you can do this while pooping. I’m not saying you should tell them to book you, (nor run your marketing from the bathroom) but start off by getting on their radar. People notice when you’ve just subscribed to their pages, commented on their recent content and show up to some of their events. It’s about focusing on the effort not the outcome. Keeping it small but in motion.
Pro tip: Take inventory of your time. How are you spending it and how can you spend it better? Are you on facebook too much? Read this article about what a social media detox could do for you.
3. You can create marketing content by doing what you love
Yes that’s right. You’re making radio a mix? Film it. Put it on your youtube channel. Boom, you’ve just created content for your video medium and guess what? It took 20 extra minutes of your life to set up a camera, record, upload it and write in a description and tags. You can get savvy and super creative with this. Think of producers that literally make tutorial videos out of music they are producing. Imagine gaining the kind of traction that gets these companies paying YOU to review their swag? Which leads me to number four.
4. Helping others IS promotion of your brand, too
Do you like to help people? Does it make you feel good? Awesome! You’re able to market your brand this way too. When you give people something of value, you’re giving them a reason to come back to your brand’s pages. You’re someone they are going to think of when they need a DJ or knows someone that might need one.
Having trouble getting started? Read this article on how to STOP procrastinating STARTING now.
5. Start being patient, now
Get it out of your head that people are overnight successes. Those are 10, 20 even 30 years in the making and you don’t know the full story about how someone got where they are. Heck you don’t know what crap they went thru to get there. How many failures they had to make, just to get that ‘big break.’ I know for me I’ve been a DJ for over a decade, I’ve had my ups and down and loads of experience. But when I rebranded 3 years ago, people that never knew me before the changeover were shocked that I already had a bit of a following seemingly, ‘overnight.’ I didn’t. And there is a lot about the new image that put me at square one. So don’t judge a brand by its facebook fanpage and then give up before anything really had a chance to happen.
6. Less really is more
If you have 10,000 facebook friends but rarely anyone comments, likes or shares your content; let alone comes to your shows, it doesn’t mean much. But if you have 100 fans and 70% of them show up at your events, share your mixes and stay in touch, you’ve hit the jackpot! It’s always better to find your niche rather than try to make EVERYONE happy. So stop worrying about the numbers and start executing on the things you can control.
All you can do is focus on yourself. If you focus on others but you don’t dive into their story or you allow it to prevent you from ever working any harder, well… that’s on you. Not them. It’s not our responsibility to change others. All we can do is be the change we want to see in this world. And don’t feel bad if after reading this you STILL don’t want to market yourself. Not every DJ wants to tour the world or get their music out there. Some just want to play music and chill with friends and that’s totally cool too. Just try to remember there are those that want more and that is okay too. That doesn’t make all marketing, bad marketing. So if anything please remember to encourage your friends and their dreams. You never know who might be the next big act and you don’t ever want to be the person that motivated them by saying they couldn’t do it.
Do you think you may have a fixed mindset? Do you need a psychological adjustment so you can let go of what you can’t control and start taking action today? Read this article here.