How To Throw An Event For Dummies

We’ve all been there. Throwing our first event, thinking we’ve got it down. The night of the event happens, the DJs are pissed at us and holy crap it’s because there is no gear to play on. Yet you thought all DJs provide their own gear and that the club would take care of sound and the event would pretty much promote itself. Even if it’s not your first rodeo you might want to follow this one because I’ve added a few pro-tips to help make your event more likely to success.

1.

Brand it.

Pick a theme, genre, demographic. Know what you want to do so you can figure out how you’re going to market this event and to who.

PRO-TIP:

DO YOUR HOMEWORK. Look at other cities / countries with a simular theme and event style. See how they are marketing their work.

2. Secure a venue and date

I’d say do one before the other but it doesn’t always work out that way. Sometimes you’ve got to dig around and see what dates are available where, first.

PRO-TIP:
Check out what other events are happening around that date. Better off putting on an event that isn’t competing with another night on the same day, or the same type of event the following day at the same venue.

3. Secure your artist / DJ line up.

Know what DJs you want to book and start confirming them, what their requested fees are, or make offers NOW.

PRO-TIP:
Find out all equipment requirements during the conformation stage. This is also a great time to set up your set times.

4. Promote your event

You’ve got all the details set in stone, now it’s time to put out the word. Flyers, facebook event pages and or videos.

PRO-TIP:
Give yourself PLENTY of time to do this. Events that are marketed farther in advance have better chances of doing well. Especially when there is a push for ticket sales.

If you REALLY want to go above and beyond find a local space (facebook page or forum) that shares dates of events and ensure other promoters in your area are made aware of your upcoming show. Working together as a community is a great way to help everyone win. Understanding this might not always be possible, it’s at least nice to try and consider other events in your area.

Other great articles and vlogs:

 

2018 Canadian Festival List & How To Set Yourself Apart In DJ Applications: According to Festival Promoters

Have you ever wondered how you could set yourself apart among the many artists submitting to music festivals? We talked to the pros, the people review submissions, fully invested in booking and running these festivals. They gave us some valuable information on how to get on their radar, stand out during the submission process and how to ensure a lasting positive impression once actually performing at these festivals. Leaving the kind of impact that gets you booked year after year. 

This is what Garret Friesen aka J.A. DJ, co-founder of Truespin Records, owner & operator at Smash n Grab Records and co-founder of Emotion Festival, had to say.

Emotion Music Festival - Stoney Ridge Campground
How can an artist get on your radar outside of music submissions?

Continue to work on their brand and get their name out there on shows, radio; anything to show that you’re serious about the music.

How can an artist application stand out among the rest?

A personal message to the festival is nice, proper media kits, links and fresh music. I don’t want to hear a mix from 3 years ago.

How can an artist ensure to leave a lasting impression both on the promoters and the audience?

Be professional, thank the promoter, audience and make sure you get that one on one time with the promoter or crew of the festival. I always ask my crew who they thought was great and who they connected with. We tend to bring those people back.

Kaeli Khaos manager and CEO of Enter Sandman Festival had a few things to add.

I guess the best way to get on the radar outside of music submissions would  be showing interest in the event itself. And for us personally  we are a grassroots event.  So its especially  important  to have support  from artists who would like to see it grow and  become a local spot for said folks!

I feel like an artists application can stand out the rest by being genuine. Playing from the heart and playing your own music, even if it may not sound quite as crisp. Really enjoy the time you spend making a mix/tracks. But most of all, playing for you. Don’t play for other’s expectations, as you don’t tend to do your best.

As for the last point: a lasting impression may not necessarily be a good one. Some say bad publicity is still good publicity. Don’t get too drunk. Lol. That leaves an impression. But seriously I feel like a performer has to captivate the crowd. Moving around and having stage presence is important. Showing the crowd you really enjoy the music you are sharing. Im sure there is much more but I feel like this is an
important one.



Fozzy Fest

Talent Director Adam Bradley at Fozzy Fests and co-founder & CEO of Truespin Records, points out a couple things that really stood out to me. 

How can an artist get on your radar outside of music submissions?
First thing would be if you are in the area then coming out to events and showing support. Volunteering at our pre-parties when we need and helping out around the scene in general. We like people who care about what we do and want to help bring things to the next level.
Also of happen to not be in Calgary then volunteering at the main festival goes along way. A lot of our artists started out as stage hands, front gate or even security back in the early days.
Finally being present online with posts, shares, comments, & just being excited about FozzyFest in general. We are a close knit, and very passionate team and like to welcome like minded individuals to play. 

How can an artist application stand out among the rest?
Be as original as possible these days. We know it’s tough with there being so many artists out there but just digging for those extra special couple tracks that set your sound apart from the rest can go along way. Also original material. Even if it isn’t the best production, the fact that you are putting your all into your craft and trying to better your music means a lot, shows passion & dedication. And finally if you play any live instruments then see if there is a way to incorporate them into your set / sounds. Be the next K+Lab with a keytar type idea. I personally love seeing artists bring new things to the table that I wouldn’t have thought of that work so so well.

 

How can an artist ensure to leave a last impression both on the promoters and the audience?
I’d say again, try and be as original as possible, whether it be instruments, visuals for us to put in the screens, or just showing that little bit extra of confidence in your abilities goes along way, but careful not to be arrogant cause well, we all know we’re that’ll get you haha
And that brings me to my final point… Just have fun! Audience’s love being interactive with the artists and if the artist is up there jamming out with a big smile on their face and right with the crowd and not have their heads down staring at the decks or look out of sorts / not having fun, then the crowd will keep coming back to you for more.

Bass In The Bush

Jordan Chappel festival organizer and talent booker of Bass in the Bush reminds us that:

An artist can get on our radar by either having friends tell us through the grapevine, or seeing artists play venues close to town or music festivals.

How an artist application can stand out is by having a more professional style email sent in, with a little write up about yourself and the style music you play. Make sure its the right style for the venue or show you are applying for. EX. If its a real heavy bass show don’t apply saying you a psy trance dj.”

Last but not least, when it comes to lasting impressions:
“Humbleness is key for me. We deal with a lot of djs throughout the year; with shows in Saskatoon and our festival. The djs that stick out most are the ones who have good stage presence. Stickers are always key in making people remember you and get lost in the crowd, make friends with your audience and promoters!”


Agata Raymond Photography

Dylan Havok aka Sevnde production manager of Odyssey Gathering had the last words on this as he prep for travel overseas:

Getting on the radar?

– Play out
– Throw events
– Produce music
– Build a following.
– Be more active on social media ie. status posts, page posts, group posts, shared community posts

Standing out on submissions?

– Keep is short but personalized (unique) have relevant music links (newish mixes or tracks that will reflect what you will bring to the event.)
– High quality photo, a set up Facebook page and a soundcloud (mixcloud), evidence of a dj/ producers activity, visible tour dates or fresh material.

Be familiar with the festivals vibes – check out previous lineups. If we don’t have any of a specific genre in previous years chances are we might not have that genre next year. Apply for events that you would be a good fit.

And finally here is our electronic music festival list for Canada. Did we miss any?

Song & Surf Feb.09-11 Renfrew, BC
Bass in the Bush May 18-21 Sask, SK
Vibrant Music Festival June 01-03 Invermere, BC
Cosmic Dream June 01-03 Alberta
Odyssey Gathering Jun.01-03 Alberta
Festival D’ete De Quebec Jun.05-15 Quebec
Ever After Jun.08-10 Kitchener, Ontario
SolSask Fest June 21-24 Saskatchewan
Escapade Fest June 23-24 Ottawa. On
KAMP Fest Jun.29-Jul.02 Kootenays, BC
Curiosity Festival June 29-Jul.02 Okanagan Valley, BC
RBC Bluefest July. 05-18 Ottawa. On
Bass Coast July 06-09 Merrit, BC
Evolve Festival July 06-09 Moncton, NB
Astral Harvest July 13-16 Alberta
Future Forest July 26-30 Fredericton, NB
Center of Gravity July 27-29 Kelowna, BC
Emotion Aug.02-05 Manitoba
Electric Sky Aug.03-05 Sask, SK
Osheaga Aug.03-5 Montreal, QC
Veld Fest Aug.04-05 Toronto, On
Chasing Summer Aug.04-05 Calgary, AB
Shambula Aug.10-13 Salmo, BC ( Near by)
Memetic Aug.16-19 Winnipeg, MB
Lethbridge Electronic Music Festival Aug.18 Lethbridge
Mutek Aug.22-26 Montreal, QC
Motion Notion Aug.24-27 Golden, BC ( Near by)
Enter Sandman Festival Aug. 31-Sept.03
Fozzy Fest Sept.13-16 Lake Koocanusa, BC
Wicked Woods Sept.27-30 Fairmont Hotsprings, BC
Piknik Electronic Summer Montreal, QB

Please keep in mind that some festivals are not listed because they have either not posted 2018 dates or are not running until 2019. Please double check before you send us a request to change the list. Thanks!

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More Helpful Articles & Video for DJs:

 

2018 Festival Application DJ Check List

The snow is on the ground (depending on where you live) and the last thing a lot of us even want to think about is leaving the house. Well I’ve got good news for those of you that are DJs and Producers. This is the perfect time to utilize my free festival check list for the 2018 festivals (Download Link Here.)

1. Latest DJ Mix

 latest dj mix

If you haven’t recorded one in the last 6 months or you simply don’t feel it’s a good example of what you would be playing at the upcoming festival, it’s time to update yours!

2. An up to date biography

 limiting your time

Make sure your biography lets the promoters know exactly what you’ve been up to, your accomplishments over the years and how you kept busy during the summer months, maybe an upcoming winter residency and previous music releases.

3. Get your social media up to date and or signed up

 The Power of accountability

Insure you are easy to find on social media, have your links updated and your profiles looking good. But “Why?” You ask? If you gain the booking, you’ll want somewhere to share the news. This will also showcase how active you are online as well! Are you engaging with your friends? Are you supporting other artists and promoters?

4. Have your up to date press-photos and logos ready to go!

 pexels-photo-219587

Making the promotional process easier for the promoter is always a bonus. If your press-photos are ready to go it’s an easy way for the marketing team to showcase YOU on their press releases for the event.

5. Check list of festivals to apply for

 Is their business practice of value?

Maybe you’ve apply for a festival already but in all the madness of applying, you’ve forgotten which one. Event planners are already bombarded by an intense amount of artist and volunteer applications. Make sure you’re only sending out one application per event. This is also how you can keep track of which applications are due, when. Some festivals have already closed the window for applying. So make sure you don’t miss out on anymore!

Bonus tips:

 live dj producer speakers music

What sets you apart?
Think about that ‘it’ factor. How are you different from other artists? Are you a producer that can also offer a workshop at the festival? Maybe you’ve recently joined a great label or audio company that could also become a sponsor or co-producer running one of the festival stages. Think inside the box, then think outside. What are people not ALREADY offering.

Selectively follow, support and engage!
If you apply for everything it may seem like your chances of playing goes up, but when you select the festivals that you feel most suit your style and you really believe in what they are doing, you can take time to really follow, support and engage with their pages. Festivals are a space where we are trying to build up our community and support the acts and vendors that are trying to create these spaces. Let’s not just apply but show what that community looks like.

More awesome articles:

The REAL Reason DJs Dislike Branding And How To Get Past The Marketing Myths

If you’re like I was, you probably cringe at the word “marketing.” It sounds so damn corporate. But what I if told you it doesn’t have to be? That it’s not about saying, “buy my latest record” or “listen to my newest mixtape.” Promoting your brand can be authentic, it can bring value to others and even make you feel good about what you’re doing. But there is just one thing you have to do first. Get out of the mindset that marketing is a bad word so that you can take control with ease and STOP making excuses. Yes, I said it. Excuses about why you aren’t putting the effort into marketing. Let’s start with something easy.

1. The myth about marketing

Here is the good news. Marketing your brand doesn’t mean spamming people. Here is the bad news. It still takes effort on your end. Which should actually be good news to you because you can stop feeling like paying for likes is enough to get you a dj gig. It’s NOT. Stop telling yourself this is what people do, just to justify not trying. We are the rule not the exception and if  you focus on the exception of your perception you will feed into those beliefs.

2. You have more time then you think

djs need More time

It takes 5 minutes to check out a few local promoters, show your support and DM them on Instagram. Heck, you can do this while pooping. I’m not saying you should tell them to book you, (nor run your marketing from the bathroom) but start off by getting on their radar. People notice when you’ve just subscribed to their pages, commented on their recent content and show up to some of their events. It’s about focusing on the effort not the outcome. Keeping it small but in motion.

Pro tip: Take inventory of your time. How are you spending it and how can you spend it better? Are you on facebook too much? Read this article about what a social media detox could do for you.

3. You can create marketing content by doing what you love

Yes that’s right. You’re making radio a mix? Film it. Put it on your youtube channel. Boom, you’ve just created content for your video medium and guess what? It took 20 extra minutes of your life to set up a camera, record, upload it and write in a description and tags. You can get savvy and super creative with this. Think of producers that literally make tutorial videos out of music they are producing. Imagine gaining the kind of traction that gets these companies paying YOU to review their swag? Which leads me to number four.

4. Helping others IS promotion of your brand, too

Dj Investing in yourself FIRST

Do you like to help people? Does it make you feel good? Awesome! You’re able to market your brand this way too. When you give people something of value, you’re giving them a reason to come back to your brand’s pages. You’re someone they are going to think of when they need a DJ or knows someone that might need one.

Having trouble getting started? Read this article on how to STOP procrastinating STARTING now. 

5. Start being patient, now

Get it out of your head that people are overnight successes. Those are 10, 20 even 30 years in the making and you don’t know the full story about how someone got where they are. Heck you don’t know what crap they went thru to get there. How many failures they had to make, just to get that ‘big break.’ I know for me I’ve been a DJ for over a decade, I’ve had my ups and down and loads of experience. But when I rebranded 3 years ago, people that never knew me before the changeover were shocked that I already had a bit of a following seemingly, ‘overnight.’ I didn’t. And there is a lot about the new image that put me at square one. So don’t judge a brand by its facebook fanpage and then give up before anything really had a chance to happen.

6. Less really is more

If you have 10,000 facebook friends but rarely anyone comments, likes or shares your content; let alone comes to your shows, it doesn’t mean much. But if you have 100 fans and 70% of them show up at your events, share your mixes and stay in touch, you’ve hit the jackpot! It’s always better to find your niche rather than try to make EVERYONE happy. So stop worrying about the numbers and start executing on the things you can control.

All you can do is focus on yourself. If you focus on others but you don’t dive into their story or you allow it to prevent you from ever working any harder, well… that’s on you. Not them. It’s not our responsibility to change others. All we can do is be the change we want to see in this world. And don’t feel bad if after reading this you STILL don’t want to market yourself. Not every DJ wants to tour the world or get their music out there. Some just want to play music and chill with friends and that’s totally cool too. Just try to remember there are those that want more and that is okay too. That doesn’t make all marketing, bad marketing. So if anything please remember to encourage your friends and their dreams. You never know who might be the next big act and you don’t ever want to be the person that motivated them by saying they couldn’t do it.

Do you think you may have a fixed mindset? Do you need a psychological adjustment so you can let go of what you can’t control and start taking action today? Read this article here.

3 Things My Facebook Detox Taught Me About Online Marketing

During the last few months of my pregnancy the American election was coming to an end, opinions were loud and stress levels were at an all time high. I decide it was time to shut off the book of face and focus on creating some inner peace before this tiny human came into the world. Now as someone that utilizes the online world in her branding, it was quite the change of pace. In the end the experience taught me some much needed lessons about online marketing and one’s sanity.

1. Limiting your time isn’t as important as limiting what you’re exposed to

what you're exposed to

My oh my how one’s experience can change based on the people that you surround yourself with. Think about it. High energy, positive and driven vs. low energy, negative and excuse ridden. I know personally in the past I’ve tried helping people that weren’t interested in making any big changes in their life; only to feel depleted after my efforts. Much of the same is how I felt when involving myself in conversations that were not meant to inspire or learn. My mood was completely different in conversations where I felt I was being respected, heard and the same was being given to others. This is where I love to utilize the “hidden” and “unfollow options” just as much as subscribing to the content that adds value.

2. Limiting your time is STILL important

limiting your time

This could mean visiting social platforms with a goal in mind while watching the clock for each task.

For example:
– schedule content (15 minutes)
– reply to messages (20 minutes)
– read new material from influencers adding value (30 minutes)

The point is to stay on task! Ask yourself “What do I want to accomplish while I am here?” Heck, make a check list and when you find yourself getting distracted, close your eyes, look away and then review your list again.

3. If it’s draining your will to live, RUN! don’t walk.

 Run, don't walk.

Seriously. If you find yourself being sucked into ‘online drama’ shut off notifications if need be after responding (if you must respond at all.) Getting involved in online conversations can be an amazing tool when it comes to interacting, meeting like minded people and learning something new. I don’t want you to completely avoid conflict, but I do want you to be able to realize when something is just making you feel worse, rather then accomplishing a goal and adding something of value to your life. If your goal is to state your opinion with the intension that ‘it may give a different view point’ or you or someone could learn something new, awesome! If it’s to sway someone’s opinion, well… it may. But it may not. And that’s when we have to realize it is not our responsibility to change someone’s mind. We can put the information out there but at the end of the day we are only responsible for ourselves. All we can really do is BE the change we want to see in this world by using our actions.

Do you like having meaningful conversations where you are respected and heard? Do you want to be involved in more communities with good vibe peeps? Join our facebook group today!

Good Vibe DJ Tribe