6 Ways to Gain Trust and Decode The Needs of Promoters

Not every potential client is looking for the same skill set or experience when booking a disc jockey. It’s important not only to ask the right questions but decode the needs of these business owners so you avoid wasting time and focus on what will help your clients. So how can we gain trust while figuring out their needs?

1. Leave your ego at the door

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Our ego LOVES to get in the way. You know the feeling, That need to correct people. Not only does this put most people into a fight of flight mode when it goes against their belief system, it makes us less likable. Yuck! And if that’s our first impression, well… you get the picture. While we all want to show our confidence in the business, check yourself before you wreck your chances.

2. Ensure Your Potential Client Is Heard

Are you in a business meeting and thinking about what to say next? Stop! Listen to your client. Hear what they are saying and think about what you’d like to know MORE about. If you want to gain trust they need to KNOW your invest and fully understand their needs. You can’t do this if you’re trying to finish their sentences or heaven forbid ‘correct’ them.

3. Ask Questions Regarding What You’ve Seen & Heard

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Dive into a comment they made. Maybe a potential client is talking about how they’d like to gain more notice of their new club. Keep it light but positive. “I took a look at the reviews online and it clear people really love coming here. Can you tell me what you’ve found has and hasn’t worked this far?” Or, “Why do you think you may be struggling to bring in more clients?” Instead of guessing, ask what their thoughts are, first. Maybe they are a new business and they haven’t considered hiring someone to market their brand? If the client it open to consider additional options to benefit the business, instead of promising them the world by booking you (which likely wouldn’t help in the long run) the questions open up the conversation about possible solutions.

4. Offer New Information In The Form of Questions

We did this a bit in number three however this is where you may be thinking about how this will effect your own live DJ Gig, for example sound. If you straight out tell a client that the quality of their sound is awful, after they just spent all that money on their new system, chances are there will be push back. However if you ask, “Have you thought about hiring someone to run sound for your establishment?”  If they’ve never thought about hiring someone to run this, here if your opportunity to sneak in the benefits of having an engineer to keep things running smoothly throughout the night. Or maybe they are thinking about doing top 40 bar music in a swanky lounge. Ask them if they’ve considered house music and what sort of mature, higher paying clientele that may bring in.

5. Avoid wasting energy on things they don’t need

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Some events don’t want nor need your help bringing in a clientele. This might sound odd at first, but if your doing an opening for a store, or maybe you’re a mobile dj doing a wedding, getting the word out about the event might not only be unprofessional but may clash with the marketing teams ideas. Maybe they’ve got an in house designer and that saved you time coming up with a new logo for the event you’ve got coming up.

6. Focus On Setting Yourself Apart While Adding To Your Clients Experience

We can’t do it all. I mean, we can but we just end up being, ‘okay’ at a bunch of things, instead of REALLY GREAT at one or two things that set us apart. To be a great DJ is to know what you can and can’t do so that you can delegate the rest. Maybe you are not the best at marketing a business, but you know a few great businesses that are. Maybe setting up sound is something you can do, but it time consuming and takes away from your performance. Hire or suggest a business hires someone. If you’re up front about what you can do but also give they client references, you’re giving them options they may have not considered so you can focus on the end goal. Putting on a fantastic DJ set.

Note: If you are just faking it through these interactions, people will see right through it. Practice this in your everyday life, with people you care about and you’ll soon see how your relationships can change. In turn it can make these business relationships and meetings go much smoother. So practice, practice, practice!

Speaking of promoters, you may want to avoid these nightmare ones or at least know HOW to deal with them.

More awesome Advice:

DJS: Are You Actually Wasting Your Time?

Have you ever heard someone say, “You can work hard or you can work smart,” and wonder, what that really meant? Did they mean for you to cut corners and not really try all that hard? Or were they on to something? Did they notice something you were doing right but in the wrong ways? My guess, is yes. Today is all about helping you find your groove and STOP WASTING YOUR TIME on the things that just don’t work.

djs that waste their time

Start Spending your time wisely.

You can spend 5 hours practicing your craft every night, or you can spend half your time doing that and the other half working on a marketing plan. Think about it, if you’re a photographer that spends more time taking photos than actually editing photos, one day you realize you are waaaaaay behind and can’t catch up quick enough for your paying clients.

Calculated Risk in Decision Making

Make carefully calculated choices.

You can play 1-2 hours of dj gigs a week for $50-$100 or you can take 1 or 2 gigs a month that pay $600 for 4-5 hours.

djs need to invest in yourself

Invest in yourself.

Whether it’s investing in a nice website, logo, business cards and or promotional photo shoot understand that the businesses you want investing in YOU, want to see a brand that invests in itself. It’s like being a hair dresser that doesn’t bother to brush his/her hair but wants to give you advice on how to maintain your desired look “easily.”

quality djs gig over quantity

Ask questions first, worry about the gig later.

Ask yourself how does this job add to my life and put me towards my goals and my purpose?

Do you want to make a decent amount of money for a quality job that offers legitimate promotional and networking opportunities or do you want to play 6 dive bars through out the month and stress yourself out whether each promoter will supply the equipment and sound?

Don’t get me wrong. There is a time and a place to do the quirky one off gigs. And when you’re starting out it’s real fun to be landing loads of dj gigs. But eventually you must show your value and you can do that by working with brands you believe in, that share your ethics and goals.


djs you are worth it

Think about it for a minute.

If you had schooling and experience in engineering you wouldn’t apply at fast food chains. If you were building you own marketing firm you wouldn’t go for clients that refuse to let you advertise their business online because they don’t believe in social media.  You aim higher, you set up your resume as so and you continue to work with like minded individuals and  industries. It also helps you clear your mind about the people that WONT work with you.  Sometimes businesses just aren’t the right fit for you and having a vision of who you are and what you represent help you pick and choose the right people to work with.

Other helpful articles you might dig!

5 Reasons Djs Need Bigger Goals
Are You The Weakest Dj?
Djs Stuck and Going No Where Fast
The Difference Between a Good DJ and a Great DJ
Why You Should Never Do a DJ Gig For Free