6 Ways to Gain Trust and Decode The Needs of Promoters

Not every potential client is looking for the same skill set or experience when booking a disc jockey. It’s important not only to ask the right questions but decode the needs of these business owners so you avoid wasting time and focus on what will help your clients. So how can we gain trust while figuring out their needs?

1. Leave your ego at the door

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Our ego LOVES to get in the way. You know the feeling, That need to correct people. Not only does this put most people into a fight of flight mode when it goes against their belief system, it makes us less likable. Yuck! And if that’s our first impression, well… you get the picture. While we all want to show our confidence in the business, check yourself before you wreck your chances.

2. Ensure Your Potential Client Is Heard

Are you in a business meeting and thinking about what to say next? Stop! Listen to your client. Hear what they are saying and think about what you’d like to know MORE about. If you want to gain trust they need to KNOW your invest and fully understand their needs. You can’t do this if you’re trying to finish their sentences or heaven forbid ‘correct’ them.

3. Ask Questions Regarding What You’ve Seen & Heard

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Dive into a comment they made. Maybe a potential client is talking about how they’d like to gain more notice of their new club. Keep it light but positive. “I took a look at the reviews online and it clear people really love coming here. Can you tell me what you’ve found has and hasn’t worked this far?” Or, “Why do you think you may be struggling to bring in more clients?” Instead of guessing, ask what their thoughts are, first. Maybe they are a new business and they haven’t considered hiring someone to market their brand? If the client it open to consider additional options to benefit the business, instead of promising them the world by booking you (which likely wouldn’t help in the long run) the questions open up the conversation about possible solutions.

4. Offer New Information In The Form of Questions

We did this a bit in number three however this is where you may be thinking about how this will effect your own live DJ Gig, for example sound. If you straight out tell a client that the quality of their sound is awful, after they just spent all that money on their new system, chances are there will be push back. However if you ask, “Have you thought about hiring someone to run sound for your establishment?”  If they’ve never thought about hiring someone to run this, here if your opportunity to sneak in the benefits of having an engineer to keep things running smoothly throughout the night. Or maybe they are thinking about doing top 40 bar music in a swanky lounge. Ask them if they’ve considered house music and what sort of mature, higher paying clientele that may bring in.

5. Avoid wasting energy on things they don’t need

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Some events don’t want nor need your help bringing in a clientele. This might sound odd at first, but if your doing an opening for a store, or maybe you’re a mobile dj doing a wedding, getting the word out about the event might not only be unprofessional but may clash with the marketing teams ideas. Maybe they’ve got an in house designer and that saved you time coming up with a new logo for the event you’ve got coming up.

6. Focus On Setting Yourself Apart While Adding To Your Clients Experience

We can’t do it all. I mean, we can but we just end up being, ‘okay’ at a bunch of things, instead of REALLY GREAT at one or two things that set us apart. To be a great DJ is to know what you can and can’t do so that you can delegate the rest. Maybe you are not the best at marketing a business, but you know a few great businesses that are. Maybe setting up sound is something you can do, but it time consuming and takes away from your performance. Hire or suggest a business hires someone. If you’re up front about what you can do but also give they client references, you’re giving them options they may have not considered so you can focus on the end goal. Putting on a fantastic DJ set.

Note: If you are just faking it through these interactions, people will see right through it. Practice this in your everyday life, with people you care about and you’ll soon see how your relationships can change. In turn it can make these business relationships and meetings go much smoother. So practice, practice, practice!

Speaking of promoters, you may want to avoid these nightmare ones or at least know HOW to deal with them.

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5 Ways To Make Social Media Work For You

And when I say work, I mean… let it do the work for you. Whether you’re on facebook, twitter or instagram there are some quick and easy tricks you can use to your advantage in creating a stronger online presences.

1. Cue your posts on Facebook

Yes, you can pick days and times to post so that you don’t have to sit at your computer waiting each day. You can use your facebook analyics to see when you have the most people viewing your content. You can also use this information to see what gets the most engagement whether it’s videos, photos, status up dates or sharing links to articles.

Pro tip: If you are sharing a link, once the image pops up, delete the link and write in your own text. This cleans up your post!

2. Talk trending topics on twitter

Have you ever read an article where they share numerous clever online twitters about trending topics. Notice how many re-tweets and follows those people get? See how you can use these trending topics to showcase your brand authentically. Beware of making potential offensive statements, and stick to funny or clever!

3. Comment on relevant Instagram Content

Want a label to notice you? Engage with their Instagram page. Make a comment about a recent track they shared with some feedback. Re-post on your page in support and tag them in the

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Pro Tip: Take advantage of hashtags to find that content.

4. Leave thought provoking content & comments on relevant articles.

If there has been a recent article showcasing something about your industry that speaks to you, leave a comment using your facebook fan page profile. This will link back to your business pages. If people love what you had to say, they may swing by your brand’s page. You might also find a way to link people back to your content but make sure you are not spamming pages!

5. Use googleplus to help your SEO

Yes that’s right, sharing links to your articles, mixes and other content in google plus will help you in search engine optimization. A lovely little thing that tells google, “THIS IS IMPORTANT!” So that YOUR content pops up on the first page.

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