5 Reasons You Need To Re-Brand Your Image!

I remember years ago feeling completely stuck in my brand when someone suggested I do the craziest thing. He told me I should just start over. I could have cried right then and there. “Seriously? After all these years of work… just start over? I would feel like a complete failure!” What I didn’t realize at the time is that I out grew my brand. It was like I’d lived in a one bedroom condo for the past 5 years and even though I now had a partner and little one on the way… I was still holding onto this place I’d put so many renovations into. Letting go of the brand meant leaving behind all the hard work over the years, or so I thought. But as I dived into these 5 issues, I realized this was my best solution for an evolving sound and changed goals.

1. You’ve out grown your brand

 out grown your brand image

Maybe you feel like you don’t have another square inch of space to utilize in your brand. You’ve exhausted your resources and it’s time to expand which mean you’ll need more space. It doesn’t mean you can’t take along many of furniture (lessons) you’ve purchased but that in order to grow you have to let go. (Maybe it’s that kitchen reno.)

2. Your demographic has changed

 miley old new brand

Mylie Cyrus (whether you enjoy her music or not) is a great example of a brand whom’s fans were changing. Many of us remember Hannah Montana but like the actress under that wig, her fans were growing up and their tastes were changing. She could continue to play along with the younger audience or use the opportunity to start fresh and that’s just what she did.

3. You’ve changed musically

 MC Flipside

MC Flipside is another fantastic example of someone that changed direction through out the years. He was infamously known in the drum and bass community as MC Flipside touring alongside Freak Flow all over the world. His style unique and rhymes like no other. Later in life he choose to follow his passion in house and techno music. While he did not choose to change his name he did re-branded his image. Using his previous experience in the industry he is now known as a reputable record boss, producer and dj in the house & techno community.

4. There is too much brand confusion

brand confusion

For me, I’d been this bass head dj for a decade. Every one knew the brand for drum and bass and when I started dabbling into other music it caused the question of, “Who is SW@T, really?” Someone could come to one of my shows and not be sure as to what they might hear me play. That meant some people may not enjoy the new direction I was going in and feel disappointed when I had no desire to play drum and bass. It was time to cut the cord. Thus Kilma and the #DontKilmaVibe brand was born.

5. You’d like to get away from an old image

 get away from confusion branding

Maybe you don’t want to change your alias but your brand image. You started off your brand with what you thought was a great logo but now can see totally unprofessional and unrelated to what you do now. Maybe many your tunes were inconsistent and website constantly out of date. Maybe you want to get away from a bad reputation and you feel you need to step away from an old look and start fresh.

The thought that I really let hold me back was, “But now I have to start all over again!” What I realize as I started doing more research, was that the knowledge I’d gained through out the years meant I would actually be able to propel a re-brand farther in a shorter period of time. If I looked back at how I started up my original brand I saw many mistakes, poor investments and wasted time that I could have handled differently. Now I had an edge. I knew what I had to do and I was going to brand with a bang this time around. And I’m telling ya, so can you!

Need help with your re-brand?
I can help you with creating a brand image, figuring out your target demographic and how to cater to them while staying true to your desired goals. I also help artists find press, negotiate better wages and manage their social media accounts. Whether you need the training to do it yourself or want to hire someone to do the job so you can focus on your music, I’m your girl!

You can learn more here about Electronic Press-Kits and the services I provide. Thinking of investing? Here are the 6 things you should know BEFORE hiring someone like me.

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5 Ways Artists Can Benefit From A Strong Online Presence

You may not like it, it might right out anger you but the proof is in the pudding. Having a strong online presence can have just as much an impact as your indiscretions.  In some situations your online image can impress the right people or even sway a decision in your direction due to your position or ability to story tell. These are the 5 main reasons I feel artists could really gain in having a strong online presence.

Why djs need an online presences

1. Promotes consistency

On a personal level, it keeps you accountable for your actions on and offline, Consistency can really help you stay on track in your professional life. Whether it’s weekly radio shows, monthly mix releases to keeping your website and social handles updated. When you are consistently  and promptly sharing quality content, you really must be on your game, right? Many artists find they must challenge themselves to be the online presence they promote, when offline.

Why djs need a strong online presences

2. Strengthens your brand

Many marketing companies use social media to keep brands relevant and in the face of their target audience. This is your opportunity to shine, showcasing you best qualities, music and message. A brand with well thought out posts & content will always come across more professional then the guy that wrote out a message in all it’s rawness. It may be entertaining in the moment but can also have a lasting negative impression. It depends on your target audience. Taking a moment to ensure what you put out is quality, will continue to strengthen your image.

Why djs need a strong online presences

3. Keeps You Active in Other Scenes

Unless you can afford to fly back and forth every second week, it makes it difficult to stay relevant in other scenes. If you live in Toronto but want a presence in the UK you must find creative ways to reach out to that crowd ie. radio spots, mix features and interviews. An online presence that keeps you in their view can help create opportunities you might not have had otherwise.

Why djs need a strong online presences

4. Opportunity For Authenticity

Creating a bond with your crowd through your music is powerful but sharing your worldly views, and attracting like minded folks creates an even stronger bond between you and your followers new friends.

Why djs need an online presences

5. It Gives No Doubt That You’re The Real Slim Shady

Yes, it happens, the “downside” to any successful brand. The fake profiles. The silly posts pretending to be them online.  As you gain more success in your career there will always be a troll or two around, maybe angry, bored and find entertainment in dragging your name through the dirt. While there may be a few that jump on the bandwagon at first, people are smart.  A quick google search can showcase competent and well written content and tunes.

Ending thoughts: It’s no easy task and if you lack tack, your messages can be easily misread. You are also getting to share a side of you people might never know in real life, had you not been able to reach out in these ways. From podcasts to vlogs, they get those little pieces of your life allowing people to be more a part of the experience. At the end of the day, if the goal is to be the change we want to see in this scene, we must act the part both on and offline.

How do YOU reach out to your audience? Tag #DontKilmaVibe on twitter or tag me on facebook so I can check out your vlogs, blogs and radio shows.

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