How To Throw An Event For Dummies

We’ve all been there. Throwing our first event, thinking we’ve got it down. The night of the event happens, the DJs are pissed at us and holy crap it’s because there is no gear to play on. Yet you thought all DJs provide their own gear and that the club would take care of sound and the event would pretty much promote itself. Even if it’s not your first rodeo you might want to follow this one because I’ve added a few pro-tips to help make your event more likely to success.

1.

Brand it.

Pick a theme, genre, demographic. Know what you want to do so you can figure out how you’re going to market this event and to who.

PRO-TIP:

DO YOUR HOMEWORK. Look at other cities / countries with a simular theme and event style. See how they are marketing their work.

2. Secure a venue and date

I’d say do one before the other but it doesn’t always work out that way. Sometimes you’ve got to dig around and see what dates are available where, first.

PRO-TIP:
Check out what other events are happening around that date. Better off putting on an event that isn’t competing with another night on the same day, or the same type of event the following day at the same venue.

3. Secure your artist / DJ line up.

Know what DJs you want to book and start confirming them, what their requested fees are, or make offers NOW.

PRO-TIP:
Find out all equipment requirements during the conformation stage. This is also a great time to set up your set times.

4. Promote your event

You’ve got all the details set in stone, now it’s time to put out the word. Flyers, facebook event pages and or videos.

PRO-TIP:
Give yourself PLENTY of time to do this. Events that are marketed farther in advance have better chances of doing well. Especially when there is a push for ticket sales.

If you REALLY want to go above and beyond find a local space (facebook page or forum) that shares dates of events and ensure other promoters in your area are made aware of your upcoming show. Working together as a community is a great way to help everyone win. Understanding this might not always be possible, it’s at least nice to try and consider other events in your area.

Other great articles and vlogs:

 

Pro Tips For DJs During The Off Season

Right in the beginning of the year many DJs complain that there really aren’t enough DJ gigs coming in. It’s right after Christmas and New Years, Festival season is far away and the high time for weddings is months away. In this video I talk about some tricks and tips to preparing for the high season while you’ve got the down time now.

1. Make Playlist for EVERY occasion.
Whether it’s an art show, store opening or headlining an event. Make sure you’ve got a variety of playlists ready to go.

2. Organize, pre-pack and plan.
Think of anything that can go wrong or that you might need and pack it. Maybe it’s a couple of back up usbs, headphones, ear plugs and a power bar. Add in a few converters and headphone adapters.

3. Update your equipment and test your equipment.
Ensure your cords are sending sound both left and right, link cables are in good working condition and any updates have not only been done, but you’ve tested.

3 Questions to Ask Yourself Before Planning for the New Year

Before planning for the new year, I like to reevaluate the previous year. I do this because it gets me to question just how efficient I am being with my time, money and energy. It’s not an easy task mind you, because it’s one where we must be TRULY honest with ourselves and it’s easy to make excuses. If however you can be direct in finding those answers, the benefits will far outweigh the slight discomfort. Moving forward you can really start to change the behaviours that are not working. I find it best to write these answers down starting with the question:

1. What did you set out to accomplish this year?

2. Why or why didn’t you achieve these goals?

3. How can you do differently moving forward?

 

More awesome ADVICE 4 DJS

Studio Gear Tips For Artist With A Small Budget

Is a tight budget stopping you from building your producer studio? Here is the thing, you can have all the best studio gear in the world but it won’t make you the best producer. We have a simple solution for your tight budget, so you can focus your energy in sound design and getting into that creative mindset.

 

Studio gear on a budget:
Focusrite – https://www.focusrite.com
KRK – http://www.krksys.com/
M-Audio – http://www.m-audio.com/

More Great Articles:

5 Habits of The Happiest DJs

Have you ever wondered what the happiest of DJs are doing differently from the rest? You see some artists successful however… miserable. Meanwhile others really seem to have it together. In my personal search for happiness, while also trying to find that work-life balance that fits a family, I really had to dig deep on a personal level. So I sought out the research while checking out what some of the happiest artists are doing. What I found across the board was that:

1. They are optimist about their future

 5 habits of the happiest djs

What holds you back from sharing that new DJ mix or pursuing the music production world? It seems the common theme here is, ourselves. When you feel the possibilities are almost limitless there is nothing stoping you. Self-doubt however ( a learned habit) really seems to the the #1 thing people allow to stop them from taking action, even when they seem to be pointing the finger at everyone else.

2. Can and do savour the present moment

 5 habits of the happiest djs

When we become present, something really amazing happens. We aren’t dwelling on the mistake we made in our last track transition nor are we worried about whether or not we’ll have a great review on our mobile DJ facebook page. We are able to appreciate the fact that right here and now we are getting to make money doing the thing we love, that we are present with our  crowd experiencing the music we love and enjoy.

3. are deeply COMMITTED to their life ambitions and goals

 5 habits of the happiest djs

It means that even when you’re not rolling in the money and are spending countless hours working on a new track, you are fully invested in the bigger picture. You work hard at the things that you find tedious so that you can continue on with your passion in the long run.

4. show STRENGTH & cope well while face challenges

 5 habits of the happiest djs

Understanding that one bad situation with a promoter is a learning experience and doing differently moving forward, is huge. It’s adjusting to a situation where maybe things weren’t probably set up in advance but you’re making the best of a situation and keeping a professional manner about yourself. It’s being a supportive DJ and producer when those around you need that strength.

5. devote time to family & friends

 5 habits of the happiest djs

Last but definitely not least, making time for those we care about. I know both for my family and myself, being able to be present and spend quality time together not only builds stronger bonds and intimacy but it keeps us grounded. Even when we absolutely LOVE the work we do, we thrive on connections outside of business, too.

Did we miss anything on this list? Share your thoughts on facebook. What habit really stood out to you?

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How to STOP Missing Out On Paying DJ Gigs

It blows my mind the amount of times artists miss out on opportunities to make money. Not because there is something wrong with their talents or even something out of line with their style of music. As you’ll soon see for some of the silliest reasons disc jockeys around the world are missing out on quality, paying gigs. There may even be a few you didn’t think of yourself. I know number 3 surprised me the first few times. Let us start with something obvious but often missed.

1. You are simply not reliable

skill action man alone feet street

You have a business opportunity and you pass it by. Not because you can’t do it, but because you don’t make it a priority. A potential new client sets up a meeting with you and you never show or come too late and forget to bring that DJ mix you promised.

2. You are too slow to reply

sleep feet tired.jpeg

I’m sure you’ve heard that saying that the early bird gets the worm. If you respond quickly, execute on what you SAY you’re going to do; you’re already a head of the game. You’re showing that you are both reliable AND you are eager to work with them. But if you take your time, watch out because someone else WILL rise to the occasion and scoop up that gig.

3. You’re not charging enough
pay invest money 1

If you think putting your price too high seems pretentious, imagine what charging too little looks like. Why is charging a fair price important? Imagine purchasing discount clothing and you get tired of it before even wearing it. When your not invest you won’t feel bad about throwing them items away or forgetting that you ever own it. In the DJ world, sadly you become easily replaceable with too low of a price. Why? You won’t be the only one offering too low. If you can add value to your service, you’re talking a whole other game that I get into here. 

Need some help to figure out how much to charge, check out the DJ fee calculator here.

4. You rely on them for things that are your job

How to deal with haters

Unless you’re the IKEA of DJs you wouldn’t expect the newly weds to set up your equipment at a wedding you’re djing at. Or maybe you are a club DJ would you expect the bar manager to be responsibility for your evenings playlist? Extreme? I’ve have more than a few DJs playing after me asking me to help them figure out how to set up their Virtual DJ at a live gig.

5. You do the bare minimum
man random mininmal

You are either uninterested or don’t think do go above and beyond for your clients and or fans. It’s unfortunate because even the smallest of things can make a HUGE difference for those in support. For example you may consider doing a sound check before a dinner rush in a lounge to ensure you will not interrupt the dinner service. As a wedding DJ and master of ceremonies getting to know the wedding party before making introductions is a biggie. And if you are a DJ booked on a line up with many other artists, promoters and even fans tend to take note when you simply show up, play and then leave the event.

Think about the time you had exceptional customer service. People remember the employee that went above and beyond. The person noting even the smallest of details. Even with artists, people remember the talent that came up and spoke to them after the show or asked about their day. Fans remember the artist that took the time to support the other DJs that came on before their set.

Now I’m not saying put on a phony smile and make nice with people kissing babies and shaking hands. At the end of the day you’re going to do what works best for your brand. I think it’s worth consider your experience as a fan of other artists and what sort of treatment meant the most to you. Think about how you can implement it in your industry and then DO IT.

Enjoy this article? There is a hell of a lot more where that came from.

Why You Should Keep Doing The Thing People Are Making Fun of You For

I may not be the next Mark Zuckerberg but there is an important message to note. Facebook, Amazon and Paypal were considered ‘crazy’ ideas back in the day. And look who is laughing all the way to the bank about it. It may not be far from your own story.  I explain more in this video here with a few personal examples.

Enjoy this video? Maybe you have ideas on subjects you’d like to hear next. Send me a facebook message here. Or you can always Tweet at me here.