Pro Tips For DJs During The Off Season

Right in the beginning of the year many DJs complain that there really aren’t enough DJ gigs coming in. It’s right after Christmas and New Years, Festival season is far away and the high time for weddings is months away. In this video I talk about some tricks and tips to preparing for the high season while you’ve got the down time now.

1. Make Playlist for EVERY occasion.
Whether it’s an art show, store opening or headlining an event. Make sure you’ve got a variety of playlists ready to go.

2. Organize, pre-pack and plan.
Think of anything that can go wrong or that you might need and pack it. Maybe it’s a couple of back up usbs, headphones, ear plugs and a power bar. Add in a few converters and headphone adapters.

3. Update your equipment and test your equipment.
Ensure your cords are sending sound both left and right, link cables are in good working condition and any updates have not only been done, but you’ve tested.

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Building Better DJ Habits You Can Actually Stick To In The New Year

It’s 3 days into the new year and you may already be feeling off track from your goals. In this video I am going to talk about the 6 ways you can build better habits, ones you can actually stick to. I’ll go into more detail in the video.

1. Focus on the baby steps
2. Make it easy
3. Remove distractions
4. Build your like minded tribe
5. Utilize your creative hours
6. Reward yourself

More fantastic content for DJs and Producers:

 

3 Questions to Ask Yourself Before Planning for the New Year

Before planning for the new year, I like to reevaluate the previous year. I do this because it gets me to question just how efficient I am being with my time, money and energy. It’s not an easy task mind you, because it’s one where we must be TRULY honest with ourselves and it’s easy to make excuses. If however you can be direct in finding those answers, the benefits will far outweigh the slight discomfort. Moving forward you can really start to change the behaviours that are not working. I find it best to write these answers down starting with the question:

1. What did you set out to accomplish this year?

2. Why or why didn’t you achieve these goals?

3. How can you do differently moving forward?

 

More awesome ADVICE 4 DJS

Studio Gear Tips For Artist With A Small Budget

Is a tight budget stopping you from building your producer studio? Here is the thing, you can have all the best studio gear in the world but it won’t make you the best producer. We have a simple solution for your tight budget, so you can focus your energy in sound design and getting into that creative mindset.

 

Studio gear on a budget:
Focusrite – https://www.focusrite.com
KRK – http://www.krksys.com/
M-Audio – http://www.m-audio.com/

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2018 Festival Application DJ Check List

The snow is on the ground (depending on where you live) and the last thing a lot of us even want to think about is leaving the house. Well I’ve got good news for those of you that are DJs and Producers. This is the perfect time to utilize my free festival check list for the 2018 festivals (Download Link Here.)

1. Latest DJ Mix

 latest dj mix

If you haven’t recorded one in the last 6 months or you simply don’t feel it’s a good example of what you would be playing at the upcoming festival, it’s time to update yours!

2. An up to date biography

 limiting your time

Make sure your biography lets the promoters know exactly what you’ve been up to, your accomplishments over the years and how you kept busy during the summer months, maybe an upcoming winter residency and previous music releases.

3. Get your social media up to date and or signed up

 The Power of accountability

Insure you are easy to find on social media, have your links updated and your profiles looking good. But “Why?” You ask? If you gain the booking, you’ll want somewhere to share the news. This will also showcase how active you are online as well! Are you engaging with your friends? Are you supporting other artists and promoters?

4. Have your up to date press-photos and logos ready to go!

 pexels-photo-219587

Making the promotional process easier for the promoter is always a bonus. If your press-photos are ready to go it’s an easy way for the marketing team to showcase YOU on their press releases for the event.

5. Check list of festivals to apply for

 Is their business practice of value?

Maybe you’ve apply for a festival already but in all the madness of applying, you’ve forgotten which one. Event planners are already bombarded by an intense amount of artist and volunteer applications. Make sure you’re only sending out one application per event. This is also how you can keep track of which applications are due, when. Some festivals have already closed the window for applying. So make sure you don’t miss out on anymore!

Bonus tips:

 live dj producer speakers music

What sets you apart?
Think about that ‘it’ factor. How are you different from other artists? Are you a producer that can also offer a workshop at the festival? Maybe you’ve recently joined a great label or audio company that could also become a sponsor or co-producer running one of the festival stages. Think inside the box, then think outside. What are people not ALREADY offering.

Selectively follow, support and engage!
If you apply for everything it may seem like your chances of playing goes up, but when you select the festivals that you feel most suit your style and you really believe in what they are doing, you can take time to really follow, support and engage with their pages. Festivals are a space where we are trying to build up our community and support the acts and vendors that are trying to create these spaces. Let’s not just apply but show what that community looks like.

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3 Red-flags For DJs That Means It Is Time To Lean Into Change

Do you feel like you’re making headway however something is off? You’re not quite sure if it’s time to make some changes in your career? Well let’s jump into the #3 things that tell you it’s time!

1. If you’re waiting to be happy

“As soon as I get that first big break, I’ll feel successful.”
“The moment I get my track released on that label, I’m be rolling in it.”
“When I finally get that world tour book, I’l be happy.”

2. When you feel like this is all you’ve got coming to you

What’s worse than waiting to be happy? Thinking this is as good as it gets. YUCK!

By the ways here is an article on the mindset that is holding you back. 

3. When you start feeling jealous about what other artists are doing

Hello! I know I’ve been guilty of this myself. It’s hard not getting you’re ego in the way. The first thing a lot of us want to do (especially when we are getting jealous) is to blame them, “They are kissing up!” or “They probably paid for plays, likes, reactions.”

STOP! time to REASsESS 

When I find yourself doing this, it’s a great time to investigate. That hard part is not letting your ego get in the way. It’s easy to want to shift the blame and think someone had it easier. But this is the time to REALLY dig deep. What is it that someone else is doing that is working for them? Why are other people happy, healthy, successful? What does that look like for me?

Here are 3 articles and videos that dive deeper on each topic:

How To Be A Happier DJ
Why You Need to Dream Bigger
What to do When You’re Not Getting What You Deserve

6 Ways to Gain Trust and Decode The Needs of Promoters

Not every potential client is looking for the same skill set or experience when booking a disc jockey. It’s important not only to ask the right questions but decode the needs of these business owners so you avoid wasting time and focus on what will help your clients. So how can we gain trust while figuring out their needs?

1. Leave your ego at the door

woman press photo blank random

Our ego LOVES to get in the way. You know the feeling, That need to correct people. Not only does this put most people into a fight of flight mode when it goes against their belief system, it makes us less likable. Yuck! And if that’s our first impression, well… you get the picture. While we all want to show our confidence in the business, check yourself before you wreck your chances.

2. Ensure Your Potential Client Is Heard

Are you in a business meeting and thinking about what to say next? Stop! Listen to your client. Hear what they are saying and think about what you’d like to know MORE about. If you want to gain trust they need to KNOW your invest and fully understand their needs. You can’t do this if you’re trying to finish their sentences or heaven forbid ‘correct’ them.

3. Ask Questions Regarding What You’ve Seen & Heard

man random face

Dive into a comment they made. Maybe a potential client is talking about how they’d like to gain more notice of their new club. Keep it light but positive. “I took a look at the reviews online and it clear people really love coming here. Can you tell me what you’ve found has and hasn’t worked this far?” Or, “Why do you think you may be struggling to bring in more clients?” Instead of guessing, ask what their thoughts are, first. Maybe they are a new business and they haven’t considered hiring someone to market their brand? If the client it open to consider additional options to benefit the business, instead of promising them the world by booking you (which likely wouldn’t help in the long run) the questions open up the conversation about possible solutions.

4. Offer New Information In The Form of Questions

We did this a bit in number three however this is where you may be thinking about how this will effect your own live DJ Gig, for example sound. If you straight out tell a client that the quality of their sound is awful, after they just spent all that money on their new system, chances are there will be push back. However if you ask, “Have you thought about hiring someone to run sound for your establishment?”  If they’ve never thought about hiring someone to run this, here if your opportunity to sneak in the benefits of having an engineer to keep things running smoothly throughout the night. Or maybe they are thinking about doing top 40 bar music in a swanky lounge. Ask them if they’ve considered house music and what sort of mature, higher paying clientele that may bring in.

5. Avoid wasting energy on things they don’t need

positive happy female pexels-photo-372042

Some events don’t want nor need your help bringing in a clientele. This might sound odd at first, but if your doing an opening for a store, or maybe you’re a mobile dj doing a wedding, getting the word out about the event might not only be unprofessional but may clash with the marketing teams ideas. Maybe they’ve got an in house designer and that saved you time coming up with a new logo for the event you’ve got coming up.

6. Focus On Setting Yourself Apart While Adding To Your Clients Experience

We can’t do it all. I mean, we can but we just end up being, ‘okay’ at a bunch of things, instead of REALLY GREAT at one or two things that set us apart. To be a great DJ is to know what you can and can’t do so that you can delegate the rest. Maybe you are not the best at marketing a business, but you know a few great businesses that are. Maybe setting up sound is something you can do, but it time consuming and takes away from your performance. Hire or suggest a business hires someone. If you’re up front about what you can do but also give they client references, you’re giving them options they may have not considered so you can focus on the end goal. Putting on a fantastic DJ set.

Note: If you are just faking it through these interactions, people will see right through it. Practice this in your everyday life, with people you care about and you’ll soon see how your relationships can change. In turn it can make these business relationships and meetings go much smoother. So practice, practice, practice!

Speaking of promoters, you may want to avoid these nightmare ones or at least know HOW to deal with them.

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