It’s one of the most search things on my website. “What is an EPK?” Today I want to talk about what is in them, who needs them while giving you a visual picture of what one might look like.
So you’ve taken the time or invested in having someone design your press-kit. You’re ready to get it out into the world, but you don’t know where to start. The one thing I like to ask my clients before I even get started on the design is, “What will you be using this EPK for?” Often I hear, “I’d like to use it to gain more press, attract a label and or gain new clients (get bookings!)” It is not enough to just send the thing out or even have a button on your website. You need the interest to look at said kit first, and here is how.
1. Check Out The Market
In order to get the press, you need to know where to look. Online magazines in your genre of music is a great place to start. But which ones? Look up your favorite artists. The ones in your industry getting the features. Where are they at?
2. Show your support
Great, you found a label that’s right there with your sound. Are you a regular purchaser? Do you share their music on social? In the clubs? Businesses notice their supporters. (Well… great ones do!) ill-Gates is a great example of an artist & professional business owner that truly take notice and acknowledges his supporters. He is also super interactive with them… but that’s an article for another time.
3. Get into the conversations
Maybe a local promote or festival owner has just wrapped up one of their events. They could be promoting the next festival. Are you sharing your thoughts on what makes the event fantastic? Are you adding value to their view? Maybe you’re looking for sponsorship with a company whom’s software or hardware you use frequently like pioneer, native instruments or Ableton live. Go where they are and get in the conversations.
4. Reach out
Now that you’ve taken the time to create some notice of yourself a direct message followed by a cold call or even an email won’t get lost with the rest of the requests. You’re not just another hustler. You’ve done the jab, jab, jab and now it’s time for the, “Right Hook” as Gary Vee would say. He may not be a dj but he knows how to crush it and no matter what industry you are in I recommend his content.
5. Finally, Send your Electronic Press-Kit out!
This can be done in many different ways. It may not even be the very last step, but this is one way you can ease into it. I personally love putting the EPK as a signature in my email. From there the receiver can simply click on the picture and it sends direct to the website linked PDF. No download required. This can also be viewed via mobile. It is very user friendly.
Are you ready to make your own or maybe you are thinking of hiring someone? Let’s talk!
EPK’s aren’t just for those big headlining artists anymore. Club djs are using them to gain notice by club owners, wedding djs are using them to inform couples of the services they provide and break-through artists are using them to share their music with labels. WHY?
1. It gives them an edge.
It’s no secret that there is some serious competition out there. If out of 5 djs you’re the only one with a professional looking press-kit, you can bet you’re already standing apart from the other artists.
2. They are Helpful for press releases
Doing an interview? Maybe you’re releasing a new tune. Blog and magazine writers find press-kits incredibly helpful in showcasing new artists. It’s all the research put into a pretty little accessible package. Instead of going back and forth with the artist, they can find all the helpful resources in one place, making YOU easy to work with.
3. The Higher paying gigs need them!
If you are planning to headline an event, you bet a professional & of course paying promoter is going to need your high quality photos, affiliates, links and information for flyer art and online promo.
4. It Shows your brand’s value
A press-kit doesn’t just showcase your brand’s accomplishments, but shows what sort of investment you’ve put into your brand, creating real value. From investing in a website or proper sound equipment to giving the best quality music, you are showing a potential investor that you too are giving as much as getting.
5. It’s professional!
Having an EPK is simply the professional thing an artist can invest in. Something that reflect’s the brand, and is easy to navigate through. It says, “I may love what I do, but I still take my passion seriously! And here are examples of how and why.”
Need someone to make one for you? Fill out the template and send to, EPK@DontKilmaVibe.com! Learn more about it here or click on the picture below!
Asking a magazine to feature you without the use of a strong press-pack is like asking someone to hire you but not having a resume on hand. A press-kit is just that, an artist’s resume. Chances are the one to hire you without knowledge of your experience and references to your work, might not be your best choice in quality employment. As a professional club owner, agency representative or label owner, they will be on the look out for that artist with an edge and the extensive experience for the job. A well done EPK will showcase just that.
What is an ELECTRONIC PRESS KIT (EPK)?
An EPK is your DJ resume. It may come in the form of a zipped file full of folders or in the form of a PDF. The old school way is of course PRINT. But some of us will even pass off our press-kits in USB form.
What is in a press kit?
You can find a biography, discography, affiliates, logos, professional press photos, previous media, technical requirements, website and all other social media links.
What Is in a bio?
DJ Casie Lane explains it perfectly. “Your DJ Bio has a single purpose – to establish your expertise.” Your bio is about YOU and what you offer as an experience with your awesome skills and knowledge base. What sets you apart?
Tips: Write out your accomplishments in point form from earliest to most recent. Tour dates, radio appearances, music releases, anything that may impress people. And then get someone else to write it!
Writing in the third person can be strange, so don’t be afraid to ask someone with the super suave writing skills to put the information together in a unique way.
Why do I need professional photos?
The same reason you expect your lawyer to show up in a suit and not sweat pants. If you’re paying the money to bring an artist out, they should at least spend a few bucks to the nice photos for use on the flyer or magazine interview. You really can tell the difference between the DJ setting a timer on their old digital camera or mobile phone vs. the artist that spent the money on an experienced photographer, hair stylist and makeup artist.
Website, Links & Videos
I can not tell you how many times I’ve asked an artist for their social media links and they don’t even have a facebook fan page. Did you know 93% of marketers are using social media for business, more than 46% of people turn to social media before making purchasing decisions and the most popular form of advertising online are pictures and videos. And professional club owners are on the look out for artists that are savvy on these networks. It’s not about how many followers, but how loyal.
Releases and Mixes
If anything in this artist’s resume needs to stand out, it’s the music you are trying to get these people into. If you can make someone fall in love with your music and style of djing, you are set. I recommend mixes should be no shorter than 40 minutes and not too much longer than 1 hour and 30 minutes.
Having multiple music accounts like Soundcloud and Mixcloud are acceptable as some people have a preference. It’s not uncommon for DJs to have more than one mix showcasing various styles they offer. One example might be a dj playing for a lounge vs. a more high energy party atmosphere.