We’ve all been there. Throwing our first event, thinking we’ve got it down. The night of the event happens, the DJs are pissed at us and holy crap it’s because there is no gear to play on. Yet you thought all DJs provide their own gear and that the club would take care of sound and the event would pretty much promote itself. Even if it’s not your first rodeo you might want to follow this one because I’ve added a few pro-tips to help make your event more likely to success.
Pick a theme, genre, demographic. Know what you want to do so you can figure out how you’re going to market this event and to who.
DO YOUR HOMEWORK. Look at other cities / countries with a simular theme and event style. See how they are marketing their work.
2. Secure a venue and date
I’d say do one before the other but it doesn’t always work out that way. Sometimes you’ve got to dig around and see what dates are available where, first.
Check out what other events are happening around that date. Better off putting on an event that isn’t competing with another night on the same day, or the same type of event the following day at the same venue.
3. Secure your artist / DJ line up.
Know what DJs you want to book and start confirming them, what their requested fees are, or make offers NOW.
Find out all equipment requirements during the conformation stage. This is also a great time to set up your set times.
4. Promote your event
You’ve got all the details set in stone, now it’s time to put out the word. Flyers, facebook event pages and or videos.
Give yourself PLENTY of time to do this. Events that are marketed farther in advance have better chances of doing well. Especially when there is a push for ticket sales.
If you REALLY want to go above and beyond find a local space (facebook page or forum) that shares dates of events and ensure other promoters in your area are made aware of your upcoming show. Working together as a community is a great way to help everyone win. Understanding this might not always be possible, it’s at least nice to try and consider other events in your area.
Other great articles and vlogs:
- The Key to a Good Night and Festival Out
- 2018 Canadian Festival List & How To Set Yourself Apart In DJ Applications: According to Festival Promoters
- Pro Tips For DJs During The Off Season
- Building Better DJ Habits You Can Actually Stick To In The New Year
- 3 Questions to Ask Yourself Before Planning for the New Year
- Studio Gear Tips For Artist With A Small Budget
- 2018 Festival Application DJ Check List
- 5 Habits of The Happiest DJs