Winnipeg DJs – What To Know, What To Ask

Whether you are looking to hire or are the dj yourself there are a few really important questions both the customer and artist needs to know and ask one another. So let’s dive right in!

Disclaimer – No, you don’t have to be from Winnipeg for these to apply but this article will have a few Winnipeg entertainment companies mentioned for locals looking!

Theme

Winnipeg DJ

Customer to the DJ: What can you offer for the theme of my event?
Is this a wedding, fashion or art show? Maybe this is happening within a club environment and you need country music only! Your entertain will need to know this information and you need to know if this is within their realms of services. Don’t assume every DJ has ever track ever made, nor that all djs offer all the same services.

Disc jockey to the Client: What is the theme of your event?
If you say YES to the gig not realizing they needed folk music and all you have is hip-hop you might not be the person for the job or silly enough not prepared for the day of the gig. Find what sort of atmosphere they are going for.

Services

Winnipeg Disc Jockey

Customer to the DJ: What services do you provide?
Do you need music, games and someone to coordinate between vendors? Maybe it’s for your wedding and you’re in need of dj to direct the photographer as to where you will be entering the venue, as well as speaking with the catering company about when dinner will be served. (Extra tips on wedding djs here.)

Disc jockey to the Client: What services do you need?
Maybe the venue is expecting you to bring your own sound and gear and doesn’t realize that your rider sates that they are to provide the equipment. You may be an electronic music artist that allows for artistic freedom and they are looking for someone to cater directly to their needs outside of your brand. Knowing this allows you to offer the right entertainment company if this is NOT what you provide.

Budget

Winnipeg djs

Customer to the DJ: What would I be looking at paying?
Keep in mind the artist will need to know what exactly you need, ie. sound, hours djing, music style etc. to give you the right price.

Disc Jockey to themselves: What is a fair price?
This is more of a question towards the entertainment company themselves. This is where your “DJ Fee Calculator” comes in handy. You’ll need to figure out the amount of hours you’ll spend preparing, money spent on music (if you need additional) rentals and promo including the hours spent setting up, performing and taking down gear.

Previous Events

Winnipeg DJ

Customer to the DJ: What experience do you have?
If the price is a little too good to be true, you may want to question their experience. As it’s said in the industry, “Good djs ain’t cheap and cheap djs ain’t good.” That isn’t to say there aren’t some great ones under valuing their services, but take the time to find out what previous events this djs has been involved with. This can include checking out their website and social pages to see what sort of feedback and projects they have been involved with, to reviewing their press-kit.

Client Tip: If you are a club owner and you are on the look out for DJs that are also great at marketing their events, or running special themed nights, find out if your dj has a press-kit with reference to previous work.

Disc jockey to client: What experience do you have as an event coordinator?
If you are playing for a first time promoter that is stating they are providing sound equipment, there are some things that can go wrong if they aren’t aware of whom they are hiring. It’s not to say this person isn’t capable of throwing a great event but you’ll want to ensure the person has the knowledge and support so that the event will run as smoothly as possible. As an artist there are few things that are worse then showing up at an event where the sound engineer does not know what they are doing and YOU end up looking like the unprofessional one while playing.

Available for Art & Fashion Shows In Winnipeg
Kilma (Electronica)
Cherry Tree Productions

Available for Club / Lounge In Winnipeg
Kilma (Electronica)
Bomb Squad Entertainment (Top 40 – Electronica)

Available for Weddings & Socials In Winnipeg / Manitoba Area
Kenny Beats
Bomb Squad Entertainment
Gudlite Entertainment
Cherry Tree Productions
Special Request Weddings

Available for Bar Mitzvah Djs
Cherry Tree Productions

Throwing a Wedding Social? Here is our 2016 list of places that donate!

5 Ways DJs Can Have An Excuse Free Year

Setting goals is easy, creating your plan of action takes a bit of work and research. Then there is actually executing that plan and suddenly you may find yourself putting that off too. It’s the follow through that shows just how serious you are about what you are aiming for. Unfortunately like many it’s something thing that can take a bit of practice before it becomes habit. So we came up with 4 ways to have an excuse free 2016 that sets you on the road towards your dreams.

5 Ways DJs Can Have An Excuse Free 2016

1. Be Honest

Take responsibility for your actions. If you are cancelling plans with a friend, late on an assignment or simply didn’t finish what you set out to do, don’t put it on others. Being honest is the first part in not making excuses. It also allows you to take a look at what you are doing and how you can become more efficient. If time is the issue, you need to make adjustments in your schedule. Maybe you don’t have a schedule, and should start!

5 Ways DJs Can Have An Excuse Free 2016

2. Gradually Adjust Your Habits

If you were to decide tomorrow, “I’m going to start at the gym, eat healthy and work harder,” when you typically watch hours of Netflix after work and your “work-out” is  dialing for take out… You may have trouble making such a HUGE change, so quickly. If you make and plan for more gradual changes, you’ll have a better chance at developing those good habits. If putting out one new track a month is a bit much, aim for every 3 months. If you typically work on your online presences once a month and feel it’s lacking, try once a week.

5 Ways DJs Can Have An Excuse Free 2016

3. Break It Down

Need to design a plan of action on what you’d like to accomplish?  If you haven’t already grabbed the free copy of the 2016 planner you can read and grabbed it here. (Of course once you’re done reading this article.) Break down those big goals into small tasks you can accomplish each day. We go into more detail in our article here. Suddenly those excuses about not being able to get “noticed” by that huge label, becomes a question of “What is my plan to get noticed?”

5 Ways DJs Can Have An Excuse Free 2016

4. Follow Through

The best predictor of future behaviour is present behaviour. First off, don’t cancel plans and secondly, don’t make plans with people that cancel or reschedule more then twice. If YOU typically cancel plans, it could mean you are:

1. Not truly interested in the plans you are making.
2. Committing to too many things OR…
3. You are lazy.

Assuming it’s the first two, like in #2 – Gradually Adjust Your Habits, only making plans with or committing to things that are most important to you including reasonable time lines will help you to follow through 99% of the time.

5 Ways DJs Can Have An Excuse Free 2016

5. Surrounding Yourself With DOERS

If the people around you don’t have a strong work ethic it’s real easy to think you’re doing enough, when you could be doing more. When you have ambitious people around you, it does wonderful things to us. Motivates us to do more, be more and have more.

Exception vs. the rule:
Life happens. We get sick, life events out of our control happen and people unfortunately die. We can’t predict these things and in some cases, we must get those parts of our life in order before we are able to fully follow our passion. Understanding the different between things out of our control vs. excuses is important. But it also means taking responsibility for what we can control. Like taking care of our bodies, our mental health and our responsibilities.

Other articles you might dig:

How Much to Charge For a DJ Gig – Your Fee Calculator

Charging your worth, how much djs should charge

Have you ever wondered what exactly a fair fee might look like? Many artists make the mistake of agreeing to a gig before knowing exactly what is involved. From knowing the venue capacity and ticket price to HOW the event coordinator is marketing the event, other artists involved, and even the format. Asking questions and knowing this will help give you a good idea about their experience and what sort of budget they might be dealing with. Once gathering that information you can create a fair price on what it will cost for your services. These are the things things to considering before  calculating your final fee.

Your Personal Costs

If you must rent any equipment or purchase additional music by request of the party planner you can add this number into your overall fee. Asking questions will help you figure an estimate.

Your Hourly Worth

Maybe you feel you’re worth $40 an hour for your experience and expertise. You’ll need this number in order to calculate your fee. If you have been djing for a longer period of time, it’s fair to raise this number. It’s also fair if you have a larger following that will support the events you play.

Hours Spent

This is NOT just the 4 hours you are performing but the additional hours spent preparing your music, whether that is into folder or searching for specific music the event coordinator would like. Don’t forget to  add hours spent practicing.

NOTE: If the event coordination is incredibly specific about WHAT they are looking for and even take a more controlling approach to your dj set, you may want to tag on an additional fee as this can increase stress and it is always better taken with a price worth your time.

Add up your hours spent and times it by your hourly fee. Now add your additional fees for rental equipment and / or estimated music purchases  and you get = your fee.

Example:

Hours:
Preparing 3hr
Practicing 2hr
Performance 5hr
= 10 hr

Additional fees
Sound Rental $60
Beatport + iTunes  $80

10 hours x $40 hourly fee = $400 + additional fees $140 = $540.00

Why it Is important to charge your worth?

If a promoter offers you $150 to do a 5 hour dj set and you spend an additional 5 hours preparing, then supply your own gear and spend $50 on new music, suddenly you’re worth a whole $10.00 an hour. Less than minimal wage.

I am a true believer that in order to have the scene we’d like to see thrive we must act the part. Collectively that means we as djs need to RAISE our standards and ask for a fair wage. Knowing your worth is crucial to the growth of your personal business. In addition, the overall quality of our scene is at risk when quality artists undercut one another and even play for free; desperate to showcase their talent. Raising our fees as a collective would also mean the quality, experience and professionalism would too have to be on point for those getting booked. This would put low quality events to a minimal.

WorkaholicPartyStarted

Setting the industry standard

Right now, with the popularity of EDM  we are dealing with a lot of thrown together parties. They include mix-matched line ups and a lack of experience because it’s very affordable for people to throw together parties. This means quality events are sometimes missing out on clientele because there are far too many events to pick from creating sparse attendants across the board.

When you charge a fair fee, the risk may increase for the promoter, but so does the gain. It puts the promoter in a position where they must work harder create a budget for flyers, sound and promotion. Instead of depending on the artists to bring in their crowd, promote and sell tickets, they are left responsible for their own party planning. This way the artist is responsible for putting together a great dj set instead of stressing about ticket sales. Which is ultimately the djs job.

Related articles:

7 Reasons You Should NEVER DJ for Free
How NOT to Get Screwed By Sketchy Promoters
The Most Common Mistake DJs Make
How to Stand Out Among Other DJs

Grab your FREE DOWNLOAD of the Ultimate 2016 DJ Planner

Blog - The Ultimate 2016 DJ Planner

What is worse than the DJ Mag’s Top 100 DJs of 2014

TOP 100 DJ List Here

If you are familiar with the internet then you already know the answer to this question. Some how each year people forget that DJ Mag’s Top 100 DJs are based on votes by you guested it: The people. That’s you, me, your grandma. Pretty much anyone that took the time to participate. Yet each year a large amount of people are completely shocked and outraged. You may find your feed flooded with folks slamming various DJs while others are sharing who their top picks would have been.

Boiler Room .Gifs

We as people are really good at looking at the most negative things and then focusing on them for days, sometimes weeks. Some of us are so good are letting something that doesn’t directly effect us bother us, we turn it into the bane of our existence.

What about celebrating the few artist that sneaked by or some wonderful accomplishments during the year? Is there room for them?

Predictable facebook and twitter feed for the week that follows:

“This is what’s wrong with the world.”
“DJ SuckerPunch must have slept with someone to get on this list…”
“This is why I stopped DJing.”
“These are all the excuses I use because I don’t really want to try any harder. It’s too much work and easier to be the outraged victim.”

Wait, what?

Could you imagine if the guy at work got a promotion and you just up and quit your job to go do something completely different. I mean you’ve been there longer and he got the promotion instead of you. He must be sleeping with someone. Because that’s how businesses function right? WRONG. At least not the ones you want to work in.  For some making those accusation leave the idea that the person saying them may be insecure with their abilities.

Be Curious!

Are you cut out for the job? Are you working to your full potential? If we broke it down and looked at the artists that made it how do you think it is that someone that get’s so much hate is being so hyped up on these lists? What are they are doing right?

Kilma, what are you getting at?

So maybe you’re still stuck in your way of thinking and all of this sounds completely crazy. but think about this. We are all given the same amount of hours in a day. We witness people from all different back rounds, rich, poor, poverty exceeding expectations or even becoming completely broke after starting out rich. And what about those celebrities that made it big and their careers took a turn for the worse ending up penniless? Or the ones that had nothing and made something great of themselves. What was that key factor? What was their trick for success?

Ask, Believe and Receive.

What I am saying is that we all have the ability to exceed our expectations but we have to put the time, energy and work into our craft. It wont happen over night and it wont be an easy road. And keep in mind that everyone views succeed as something different. Maybe being the on the DJ Mag Top 100 isn’t one of yours. Maybe it’s becoming a Radio Host on BBC Radio 1Xra or a success Label owner. If your downfall is someone else reaching a goal, you may just be the very reason you’re being held back from your dreams. When have to stop making excuses and start asking how we are going to make it happen for ourselves things start happening.

The only thing holding you back from your dreams is YOU.

Now take a chill pill, watch this video and think about the great things that happened in 2014 including how even SNL was able to make fun of how popular some genres in EDM became.

Why Haters are actually your Motivators.

Why Haters Are Your Motivators

Why Haters Are Your Motivators

There are 5 steps I use that have changed the way I deal with haters, forever. As I share my story, experience and knowledge with you, I am confident that by the end of this article you will have a better understanding about the psychology of a “hater” and how you can turn their negative energy into motivation towards your career and happiness. This information is important for two major reasons. To help keep you on track, headed towards your goals and to really understand that their response is NOT about you. (References to sources throughout article including bullyingstatistics.org, The National Domestic Violence Hotline Site and Wikipedia. )

Definition of a Hater?

Wiki states: “Haters are identified as people who offer solely negative criticism to others, without justification. Haters deal in negative cognitive bias, prejudicially arriving at a conclusion first and then drawing in their reasons afterward, refusing to alter their conclusion with exposure to the opinions of others. Haters are frequently thought of as imposing their self-hate on others.”

Why they do it?

Simple. Think about people that are grumpy. What do they want? Some company. Sometimes they do this by sharing that negativity. Other times they do it to bring others down to their level by shaming them. Think about a happy, healthy person. Do they take joy in bringing down others? No. Generally, they want to lift people up.

What’s the big deal with haters anyways?

When you take a look at an abusive partner in a relationship you see a person that must be in control over their victim. Going to great lengthens of emotional, verbal and sometimes physical abuse, the goal is to make their victim feel worthless, while convincing them that they deserve the poor treatment they receive. (See source “abusive partner”) This is a pattern you see in bullying. It is say that these abusive relationships start off like sunshine and lollipops. But like a slow emotional poison they implement their stance on their victim. Sometimes the abused gets a clear enough head to see what’s really going on and gets away from the abuser. Unfortunately in the most several cases the abusers will continue to try and harass the original victim, stalking them after the relationship ends.

online harassment


Online Harassment VS. Abusive Relationships

Call it what you want to call it, it’s Cyber Stalking (See source) and it’s illegal. The trouble with both public and anonymous harassment, is that it’s like living with an addict or abuser. “Will this be a good day or a bad?” Never knowing when they may hit again can become emotionally exhausting and extremely stressful.

Understanding the psychology behind the hater’s motives: We’ve establish that their real goal is to feel in control and superior over you. They do this by trying to make you feel poorly about yourself with their words, pictures and even videos. It’s like an addiction to hurting people. They only get off and feel better if someone feels horrible about themselves or think they might.

Haters are your motivators

Think about that for a moment:
Could you imaging living like that? Never being able to be happy for another person, because you want what they have? You feel they are above you and want to bring them down to your level. Instead of accepting it and using it as motivation to do more in your life, you sought out people that have the things you want and troll them. You want them to feel pain, something you don’t want to cope with let alone admit that you are experiencing. 

It’s not about YOU:

If you’re suddenly feeling empathy for that jerk that just trashed you, you’re not alone. By now you’ve probably realized that your “hater” has some deeply seeded issues. With a grip on reality you’re able to appreciate your blessings. While people that struggle with their perception in life can have a great deal of trouble. I am talking about that kid/teen/adult that is hiding behind a computer and possibility bullying you too. He or she may be desperately trying and hold on to the one thing they feel they have control over. The thing distracting them from their failures and self-hate. It does not sound like a very rewarding life to me. How about you?

How do we fight the hate?

The natural reaction is to be hurt, upset, angry or even outraged. What we do with that energy, is where the power comes into play. We do not have control over the other people in our lives but we do have control in how we respond.

The 5 steps to keep you on track

How do I turn that HATE into some motivating power?

  • First, BE MAD! It’s a normal reaction and you don’t have to feel bad about it. Seriously get angry if you like, tell your partner, your Mom or your best mate (that you trust to keep to themselves) what kind of dick-hole this person is. Hell, draw a picture of this jerks house, pretend he is in it and then set it on fire. (Not for real, just the picture.) LOL.
  • Give yourself a time limit. Maybe it’s 10 minutes or half an hour to be as angry as you want. Of course do this without witnesses. You don’t need your work associate to call the police because you threatened to burn his house down while ranting to yourself in the bathroom mirror. Don’t give yourself more than an hour to do this and if you have to be angry the next day about it, only do it for an allotted amount of time too. Maybe it’s first thing in the morning before work or right after dinner.
  • Once that is done. (After the first time.) Do something good for yourself. Take a bath, buy some new music, go for a walk, play a game, go out for dinner or get yourself a yummy smoothie. It’s easy to get into a mindset of hurt and pain. It’s a natural response and I don’t want you to shut yourself down. The trouble is when you start believing you deserve that treatment (which can happen). We are human and some of us are just quick to put ourselves down. So do something nice for yourself to balance out those emotions.
  • If and when you find yourself in a place of pain (usually before the anger but can sneak up on you later in the process) instead of questioning yourself start asking, “Has this person recently lost a love one, their job, possibly going through a breakup and may be lashing out as a distraction?” Clearly you didn’t run over the person’s cat so there is no reason for the hostility. This puts you in a place to forgive them, which helps you to move on. And having empathy for their situation makes it a lot less about us if we are still struggling with that thought.
  • Lastly, do something GREAT. If you are like me than naturally when someone tells you that you are not good enough or that you can’t do something, you’re going to do it anyways. If you are not, dive yourself into a place of curiously. Be open to learn all that you can in your hobby, career or relationship because this is where you’re going to start setting life changing goals.

I made it a thing of mine that each time I received a negative response or “hate mail” I would use that as motivation to accomplish 3 small goals or 1 big one.

“But Kilma, I am still dealing with the ANGER!”
There is this fantastic journaling technique that works well for anger management. You start off completely unfiltered in your writing. Don’t worry it’s supposed to sound quite unreasonable. You re-write this “open letter” to whomever you are angry at a few times. Eventually the letter reads more clearly and you’ll notice yourself start to feel calmer about the situation. NOTE: You don’t actually ever send it. It’s just for you however…

refocus your energy

Refocus

Let’s refocus with Kilma. I took it one step further this year due to some interesting events. I turned my anger into thought provoking conversation about relevant issues with unorthodox views and solutions. I wrote one article about the “Paris Hilton DJs” of the world because I was sick and tired of hearing DJs complaining about artists that weren’t even their competition. It started to feel like maybe it was their excuse not to try any harder and wanted to find out more. After hearing the 100th accusation that girl DJs have it “easy” and the many ridiculous double standards I wrote all about “Sex Appeal” and Branding. I wanted to empower Women and educate the Men whiling putting those misconceptions to bed. The responses blew me away. I found a medium that worked for me and attracted other like minded people that in turn I ended up working with. These people inspire me and I feel like I’m creating this whole new family of people with the sort of drive I strive for. This article in particular was motivation by you guessed it… What I thought was 15 different people in a span of 4 years, was one guy. A local producer kid, with the world at his feet but his head in his ass. His hate quickly turned into an obsession, fake profiles, breaking into my online accounts and stories of accusation with details that would change each time the story was told. The fake profiles he’d made in a negative light inspired me to show my brand’s authenticity by recording video and writing content that would showcase just what the brand is about.

Here is the coolest thing, because I started writing about myself, my thoughts, opinions and advice debunked the fake profiles. For once people heard me for the person I always have been and not just the DJ mixes shared. I found a new passion. Writing. putting yourself out there Putting yourself out there can be scary and people are going to judge you. There is no doubt about that. But you have to let the rest go. The only way you can regain that power is to continue on in a positive and inspiring way. What I am saying is that, regardless of the people that go out of their way to try to make our lives as miserable as theirs, is that you can not only rise above but empower yourself with these “hidden” bits of motivation they freely supply you with.

Do you have a “hater” story? How did you turn it into a positive? Do you think your friends would find this article helpful?  Please share the love and definitely let us know what you think in the comments How to stop being a hater. Free gift for you, the lastest Soffiare mix by Kilma fans in denial

4 Reasons DJs Should Give A Crap (Explicit language) How you’re putting your career on hold.

There is this idea that if you just don’t give a fuck that life will be a better experience. Life ain’t  easy, the road is not straight, and shit mosts definitely happens. While the thought of throwing caution to the wind may sounds like a great idea, I’ve got some ideas on why giving a shit is actually pretty great great and how it might just make your life just a little bit easier. Because that “fuck it” and “who cares” attitude is holding back many dj careers and we know you want to have an edge.

1. To have a sense of gratitude

Could you imagine if you did something nice for someone and they just didn’t give a fuck. Would you do that nice thing for them again? Chances are, NO. Show your gratitude and have more of it come back to you. Lack tack and watch others artists and promoters avoid you at all costs.

2. To Giving Credit To Others

Have you ever been ripped off? Worked extremely hard just to have someone take you work and take all the credit? When good things come to you, who do you end up sharing it with? Not that asshole! Give people credit in your life, for their work, their support and their love and appreciate the abundance that comes your way.

3. To Accept Responsibility

Let’s say someone made a mistake. It’s an easy fix but instead they just decided; they don’t give a rat’s ass. It is funny how someone can make a wrong, right but will choose not to because it’s “too much work.” Even though the end result can create a stronger, more respectful relationship.  Don’t be “that person.” Creating last relationships with trust!

4. To Continuously Learn

Imagine a world where your parents thought exactly the same as they did as teenagers. What a nightmare, right? A complete refusal to live in the now or plan for the future. (Sorry to those of you that have parents like that.) It keeps them stuck in old ways that just don’t work anymore. Be curious, learn about the things you care about and be open to the things you don’t. A growth of knowledge is an investments in your future. Care about becoming the best version of yourself.

Let go of the outcome

Try not to confuse “letting go of the outcome” with “not giving a fuck.” Clearly it is not healthy to be constantly stressed out about the little things, we don’t want you to sweat the small stuff. If you find you are its most likely because you are ignoring the BIG things.

I care, why don’t the people around me?

There are two main issues people tend to run into.They either don’t like confrontation or they simply don’t know how to talk to people in a way that is well received. Meaning they might avoid confrontation all together and say they don’t care, and it’s not a big deal. Or simply do not care about the end result and fly off the handle when they talk to someone.

Typically these do not end well for either person. Why? Because they are not able to get out what they mean to say in a way that is heard. It leaves people emotional un-satisfied, as a result pent up angry, hurt and often denial about the situation at hand. To the professional the person may come off as a jerk or even a push over. This behaviour can result in seriously harming not only the career you are so diligently working towards but your emotional health too.

How do we fix this?

Even if you feel completely, socially-awkward there are a few ways you can handle this.

Write it out:
– get clear about what you are trying to say and want to accomplish.
Talk it out:
– in mirror and/or to a trusted friend. Work out the conversation until it feels right.
Practice:
– talking in a respectful way both about yourself and towards others.

If you can practice these techniques during smaller situations along the way, the bigger situations become a little less daunting which helps you to come off confident and in control when it matters.

Did you find this article helpful? Or are you more confused? Please let us know in the comments. If you dig it, please share with your friends so they can enjoy some helpful advice.

Other awesome articles to help your DJ career:


Don’t miss out on this interview with The DeeJayPreneur herself Casie Lane where I talk about re-branding, haters and common career mistakes you should watch out for.

The truth about landing Artist Representation with Founder of Cyber Groove Scott McCusker.

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Looking for an Artist Management company but don’t know who to talk to or how to get noticed? Who better than the professionals to explain the ins and outs of artist management. I ask Scott McCusker the founder of Cyber Groove and he gives some surprising answers and advice on the matter.

StateofMind

State Of Mind

Before we get into it, what exactly is Artist Management? What do you do? What can an artist expect?

Thank you for the introduction Kilma, and hope I can provide your reading audience with some sort of value.

With this question it is better just to introduce all the different roles that work with artists to fulfill their end goals. There are managers, agents, and then Public Relations / Press people.

A manager works with an artist to present them with opportunities in order to organically build a fan base with them so their career can flourish. Managers also review all in coming booking opportunities from Agents to make sure it is a good fit for the artist, and they will also review all other business dealings such as contract negotiations.

Agents facilitate the bookings for a given artist using their existing demand. Also an agent will present that artist to promoters and talent buyers in the attempt to get shows even if they are not known in that given area.

Public Relations and Press people publicize all of these opportunities, and bookings so more fans and connections can be created.

If an artist has all of these people on board and has actual talent and everyone does the work they aren’t guaranteed a successful career but they should do pretty damn good.

I am both an agent and a manager, although I do not manage and act as an agent for the same artists. This would not be in their best interest.

Within my primary role of an agent I work with promoters mainly throughout North America and put artists onto shows. In the management role I set up short term goals with my artists and we work together to achieve them. The goal is to build as many fans and connections as possible so we can transition them from our management to our agency or shop them to a more suited agency if we do not line up with their career path.

In general, getting a manager or an agent, an artist can expect a lot of work. I become a member of a team when I work with artists. I don’t carry the weight of everything, this isn’t realistic. If an artist lives in the studio when he isn’t popular then he will remain this way. All you need is 1,000 loyal fans and you have yourself a career. However, engagement is the way to capture these people so you must be out there. The music is important but when you hit play, who is listening?

prolix-cartel
Prolix

  • If you have artist representation the tours will start rolling in:

Obtaining a manager or an agent does not mean that you will start to get shows right off the bat. Getting shows is based on the demand a given artist has and how many asses you can put in seats. Will getting an agent help? Yea sure since the promoters we work with usually trust us so when we speak a new name to them, they will listen. If it is a local agency to you then the chances for more local shows are pretty much guaranteed,  but I am referring to regional or national touring placement.

Having a top chart tunes helps you land more bookings:

Top charting tunes do matter, but more so just to validate your abilities. This is where your manager or PR people come in. They will be able to take this and shop your tunes onto larger labels or work out collaborations with established artists and then that’s really when things start to happen because naturally your reach will be larger therefore more fans will be in existence. Also promoters who can market effectively can present you in a better light since you have become marketable.

  • If you get signed to a big label, artist management companies are jumping for the opportunity to represent you:

This used to be the case, all of us industry folk used to find artists using the Beatport Top 10. We would bring artists on and work with them and that was great while it existed. Then all of a sudden it didn’t matter anymore since the system was a bit flawed. Now you can’t tell what’s what anymore. For promotional use though, it is great.

  • You don’t need a strong online presences to get quality gigs. (Social Media isn’t that important.)

Social media is important however, it goes back to fans and demand. If your social media follows and likes are paid for then those likes or follows from China or India isn’t going to help you. Social media is so you can be social with your following. What you should be doing is engaging them and bring them all off line (ie. Email list / Blog). Still to this day, promoters do look at these numbers and I do have artists who get passed up because of artists who have these inflated numbers. An artist shouldn’t want to work with that kind of promoter right?

  • If you are really talented someone will discover you. Ie: Artist, Promoters, Labels, Management Companies

If you are super talented in time you will be noticed because heat rises right? However this goes back to the artist who just sits in the studio, if no work is being done on the brand or to capture fans then even the most connected agent or manager won’t have much to use in order to get you out there. So for those artists who are super talented and just don’t have any business experience I am sure you can find someone to help you. If your music moves people, finding help is just a question away.

Zardonica

What are some other misconceptions?

There are really no misconceptions, just people who don’t know the roles well enough to know how to split up the work or responsibilities. I get artists who tell me I don’t promote their releases enough. I have to remind them I am their agent so they should look into getting a person in PR. We promote our artists since all content of our artists will help in the booking process but outside of Facebook, Twitter, and our mailing lists there we just can’t help with. Then I have artists who want to get into other areas of this business and they come to me on why this isn’t happening. I suggest for them to get a manager. An agent does one thing, get an artist gigs. Gigs now of days will be the most consistent source of income an artist can get.

What are your pet peeves working in this scene? (Promoters with no response/refusal or contacts/deposits.

Pet peeves, oh Kilma, don’t get me started. In this business there is a 10% response rate and that is after the 4th follow up. So yea that is probably the big one. In my eyes, it is rude not to respond to people who spent the time to generate an email to you, or pick up the phone. My advice to those who ignore emails and phone calls is to “Grow a Pair”. Say “No, Thank You”. If that is your answer I am able to move on to the next person who may want to work with me. The second is the question, “How Much?” Stay tuned for the guide I wrote up about this whole topic, I’ll share it with you once I am done with the design.

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Freaky Flow

Before we move into advice you have for artists, tell us a bit about Cyber Groove. What you offer that is unique from others companies and how you continue to stand apart.

Cyber Groove deals primarily within bass music (Drum and Bass, Dubstep, Electro). We dabble in house as well pretty much if it’s a great sound and it moves me emotionally and appeals to my promoter public we can work with it. We have been around since October 2000 starting out as a NYC promoter company. After we got over the promotional bug, we went into the agency game.

How I believe we are different from other agencies is the quality control on all sides of our business. We get back in touch within 24hrs, we give every promoter at all levels an opportunity to work with us, we represent great positive people (I have a unwritten no s**t head clause on my artist agreement) that are extremely talented. Most important we work with promoters to ensure that every step of the process is on point and that their shows are successful. We are authentic and we do what is right. Not everything is about making the quick buck, we are not in the business to put promoters out of business.

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Back story: When I was looking for representation what made you decide I was the right fit for Cyber Groove AM?

Kilma, you appealed to us because you are marketable, talented, and persistent. I like artists with a hustle to them since that is a key trait of a successful artist. Those who sit back and wait for things that happen usually don’t make it.

What advice do you have for artists looking for representation? How can they put themselves on your radar?

Do your ground work and start to build yourself up locally. It is better to approach an agency when you have something to show. If you have a number of tunes signed to mid-level labels then maybe it is time to reach out to a manager or a PR person to see about building up your name in your area. With this you will most likely get bookings and you can take it from there. If you can do it in one city, the chances of bleeding over into other scenes should be easy. Once you can take on a region, then it might be agency time. Agencies really don’t look out for artists all the time; they usually fall into our laps. Artists do this by having someone we know directly get in touch with us about that artist, or they just get in touch with us directly.

Where do you see Cyber Groove in a year from today? 5 years?

I would say in a year, we should have our agency pretty well sorted with an active touring schedule for a majority of our artists. Our management roster should also be pretty strong as well. In this business you have to take it, day by day, so I can’t even forecast accurately. Watch our journey!

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Anything else?

Keep in touch with us! Get on our Facebook (http://www.Facebook.com/cybergrooveprod), Twitter (@cybergroove), website (http://www.CyberGrooveAM.com), and our blog (http://cybergrooveprod.wordpress.com). We will also be forming a Podcast soon enough and the home for that will be http://www.CyberGrooveRadio.com. Thank you Kilma for giving us a place to spread our message #BeSimple