How To Throw An Event For Dummies

We’ve all been there. Throwing our first event, thinking we’ve got it down. The night of the event happens, the DJs are pissed at us and holy crap it’s because there is no gear to play on. Yet you thought all DJs provide their own gear and that the club would take care of sound and the event would pretty much promote itself. Even if it’s not your first rodeo you might want to follow this one because I’ve added a few pro-tips to help make your event more likely to success.

1.

Brand it.

Pick a theme, genre, demographic. Know what you want to do so you can figure out how you’re going to market this event and to who.

PRO-TIP:

DO YOUR HOMEWORK. Look at other cities / countries with a simular theme and event style. See how they are marketing their work.

2. Secure a venue and date

I’d say do one before the other but it doesn’t always work out that way. Sometimes you’ve got to dig around and see what dates are available where, first.

PRO-TIP:
Check out what other events are happening around that date. Better off putting on an event that isn’t competing with another night on the same day, or the same type of event the following day at the same venue.

3. Secure your artist / DJ line up.

Know what DJs you want to book and start confirming them, what their requested fees are, or make offers NOW.

PRO-TIP:
Find out all equipment requirements during the conformation stage. This is also a great time to set up your set times.

4. Promote your event

You’ve got all the details set in stone, now it’s time to put out the word. Flyers, facebook event pages and or videos.

PRO-TIP:
Give yourself PLENTY of time to do this. Events that are marketed farther in advance have better chances of doing well. Especially when there is a push for ticket sales.

If you REALLY want to go above and beyond find a local space (facebook page or forum) that shares dates of events and ensure other promoters in your area are made aware of your upcoming show. Working together as a community is a great way to help everyone win. Understanding this might not always be possible, it’s at least nice to try and consider other events in your area.

Other great articles and vlogs:

 

Advertisements

5 Habits of The Happiest DJs

Have you ever wondered what the happiest of DJs are doing differently from the rest? You see some artists successful however… miserable. Meanwhile others really seem to have it together. In my personal search for happiness, while also trying to find that work-life balance that fits a family, I really had to dig deep on a personal level. So I sought out the research while checking out what some of the happiest artists are doing. What I found across the board was that:

1. They are optimist about their future

 5 habits of the happiest djs

What holds you back from sharing that new DJ mix or pursuing the music production world? It seems the common theme here is, ourselves. When you feel the possibilities are almost limitless there is nothing stoping you. Self-doubt however ( a learned habit) really seems to the the #1 thing people allow to stop them from taking action, even when they seem to be pointing the finger at everyone else.

2. Can and do savour the present moment

 5 habits of the happiest djs

When we become present, something really amazing happens. We aren’t dwelling on the mistake we made in our last track transition nor are we worried about whether or not we’ll have a great review on our mobile DJ facebook page. We are able to appreciate the fact that right here and now we are getting to make money doing the thing we love, that we are present with our  crowd experiencing the music we love and enjoy.

3. are deeply COMMITTED to their life ambitions and goals

 5 habits of the happiest djs

It means that even when you’re not rolling in the money and are spending countless hours working on a new track, you are fully invested in the bigger picture. You work hard at the things that you find tedious so that you can continue on with your passion in the long run.

4. show STRENGTH & cope well while face challenges

 5 habits of the happiest djs

Understanding that one bad situation with a promoter is a learning experience and doing differently moving forward, is huge. It’s adjusting to a situation where maybe things weren’t probably set up in advance but you’re making the best of a situation and keeping a professional manner about yourself. It’s being a supportive DJ and producer when those around you need that strength.

5. devote time to family & friends

 5 habits of the happiest djs

Last but definitely not least, making time for those we care about. I know both for my family and myself, being able to be present and spend quality time together not only builds stronger bonds and intimacy but it keeps us grounded. Even when we absolutely LOVE the work we do, we thrive on connections outside of business, too.

Did we miss anything on this list? Share your thoughts on facebook. What habit really stood out to you?

More great Articles and vlogs here:

 

The REAL Reason DJs Dislike Branding And How To Get Past The Marketing Myths

If you’re like I was, you probably cringe at the word “marketing.” It sounds so damn corporate. But what I if told you it doesn’t have to be? That it’s not about saying, “buy my latest record” or “listen to my newest mixtape.” Promoting your brand can be authentic, it can bring value to others and even make you feel good about what you’re doing. But there is just one thing you have to do first. Get out of the mindset that marketing is a bad word so that you can take control with ease and STOP making excuses. Yes, I said it. Excuses about why you aren’t putting the effort into marketing. Let’s start with something easy.

1. The myth about marketing

Here is the good news. Marketing your brand doesn’t mean spamming people. Here is the bad news. It still takes effort on your end. Which should actually be good news to you because you can stop feeling like paying for likes is enough to get you a dj gig. It’s NOT. Stop telling yourself this is what people do, just to justify not trying. We are the rule not the exception and if  you focus on the exception of your perception you will feed into those beliefs.

2. You have more time then you think

djs need More time

It takes 5 minutes to check out a few local promoters, show your support and DM them on Instagram. Heck, you can do this while pooping. I’m not saying you should tell them to book you, (nor run your marketing from the bathroom) but start off by getting on their radar. People notice when you’ve just subscribed to their pages, commented on their recent content and show up to some of their events. It’s about focusing on the effort not the outcome. Keeping it small but in motion.

Pro tip: Take inventory of your time. How are you spending it and how can you spend it better? Are you on facebook too much? Read this article about what a social media detox could do for you.

3. You can create marketing content by doing what you love

Yes that’s right. You’re making radio a mix? Film it. Put it on your youtube channel. Boom, you’ve just created content for your video medium and guess what? It took 20 extra minutes of your life to set up a camera, record, upload it and write in a description and tags. You can get savvy and super creative with this. Think of producers that literally make tutorial videos out of music they are producing. Imagine gaining the kind of traction that gets these companies paying YOU to review their swag? Which leads me to number four.

4. Helping others IS promotion of your brand, too

Dj Investing in yourself FIRST

Do you like to help people? Does it make you feel good? Awesome! You’re able to market your brand this way too. When you give people something of value, you’re giving them a reason to come back to your brand’s pages. You’re someone they are going to think of when they need a DJ or knows someone that might need one.

Having trouble getting started? Read this article on how to STOP procrastinating STARTING now. 

5. Start being patient, now

Get it out of your head that people are overnight successes. Those are 10, 20 even 30 years in the making and you don’t know the full story about how someone got where they are. Heck you don’t know what crap they went thru to get there. How many failures they had to make, just to get that ‘big break.’ I know for me I’ve been a DJ for over a decade, I’ve had my ups and down and loads of experience. But when I rebranded 3 years ago, people that never knew me before the changeover were shocked that I already had a bit of a following seemingly, ‘overnight.’ I didn’t. And there is a lot about the new image that put me at square one. So don’t judge a brand by its facebook fanpage and then give up before anything really had a chance to happen.

6. Less really is more

If you have 10,000 facebook friends but rarely anyone comments, likes or shares your content; let alone comes to your shows, it doesn’t mean much. But if you have 100 fans and 70% of them show up at your events, share your mixes and stay in touch, you’ve hit the jackpot! It’s always better to find your niche rather than try to make EVERYONE happy. So stop worrying about the numbers and start executing on the things you can control.

All you can do is focus on yourself. If you focus on others but you don’t dive into their story or you allow it to prevent you from ever working any harder, well… that’s on you. Not them. It’s not our responsibility to change others. All we can do is be the change we want to see in this world. And don’t feel bad if after reading this you STILL don’t want to market yourself. Not every DJ wants to tour the world or get their music out there. Some just want to play music and chill with friends and that’s totally cool too. Just try to remember there are those that want more and that is okay too. That doesn’t make all marketing, bad marketing. So if anything please remember to encourage your friends and their dreams. You never know who might be the next big act and you don’t ever want to be the person that motivated them by saying they couldn’t do it.

Do you think you may have a fixed mindset? Do you need a psychological adjustment so you can let go of what you can’t control and start taking action today? Read this article here.

How To Find Your Good Vibe DJ Tribe

You meet another DJ and think, “Cool we have something in common. We are both disc jockeys.” But as you get to know this person they may not be on the same page. Maybe they aren’t very passionate about music or maybe they are totally business driven. Whether you decide to add them to your good vibe DJ tribe or not, there are a few questions you’ll want to ask yourself FIRST.

1. What sort of vibes does this person give me?

How To Find Your Good Vibe DJ Tribe

Do you feel energize after speaking with them or do you feel emotionally drained? Think about it. Maybe you went to a business meeting and you thought you were both on the same page about things, but when you walked away from the conversation you felt exhausted maybe even a bit stressed out. This is likely your gut telling you, slow down. Something is off here. Whether the vibes are electrifying or not try number two.

2. Can you learn from this person?

How To Find Your Good Vibe DJ Tribe

Do you feel like this person has a lot of experience and knowledge to share, maybe on a topic you’re not quite sound on? Do they seem open to share that information or do they hold their cards close to their chest? Maybe they ask you questions about the way you run your business that gets you thinking about something you haven’t really dived into before. But don’t forget in turn to ask yourself the third question.

3. Can this person benefit for YOU?

How To Find Your Good Vibe DJ Tribe

Relationships need to be a two way street. You need that balance of give and take or else someone’s going to feel taken advantage of. (Yes, could be you.) So show people the love, help where you can and see how you can make this relationship mutually beneficial. No matter how much more experienced you feel they are,  you still have something to give. What is it?

4. Does this person motivate you?

How To Find Your Good Vibe DJ Tribe

Now this doesn’t have to be a direct act of someone trying to push you towards your dreams nor cheer you on, “You can do it!” But it could be someone that strives for greatness in themselves, someone that will keep you on your toes in trying something a little out of your comfort zone. Sometimes for me it’s just being around someone that it always interested in learning and trying new things. Maybe it’s an instrument or taking a production workshop. It gets me excited and thinking about what I can do next. How I can do MORE.

But Kilma, why must I feel incentive?
Look, you may think you’re doing well because out of all your friends you work the hardest… but if the hardest is just an extra hour of practice here and there it’s not really enough. When you have people around you doing more or simply things you’re not doing it’s incentive to learn, to ask questions and to make you weakness your strength. And to add to that, sometimes we keep certain people in our life because it makes us feel like we are doing well because we are doing better/more than them.

How To Find Your Good Vibe DJ Tribe

The last note to keep in mind; sometimes the people in your tribe are NOT djs. Maybe they are a sound engineer or restaurant owner. Some of the people in your tribe may just be industry influencers that you watch from a far, read their books and take their webinars. There are many different ways to create our tribe, but mostly it’s about keeping that good vibe going while surround ourselves with people that are just as if not MORE driven then us so we can continue to strive for greatness. 

The Fixed DJ Mindset That Is Holding You Back And How To Break Free

This year I become infatuate with Impact Theory and co-founder Tom Bilyeu. With what I would say is an exponential rise in entrepreneurship, Tom’s ideas of the the relationship with one’s mindset and it’s impact in business is totally on point. It was actually something his wife Lisa said during one of their relationship theory episodes that really hit home for me. “You get what you focus on.” I wanted to translate how I view that in the DJ world today starting with something I think we can all relate to. Drama.

1. If you focus on the drama, you’ll get more of it

Why djs always get what they focus on
“It’s a trap!” Don’t get sucked in. It’s not to say that all people that experience drama are going out there and looking for it, but that when you experience it, if you put all your energy into it… you’ll get MORE. I should know, I’ve been there.  Say for example you’re in an argument, the moment is heated, maybe unresolved but you decide to walk away and cool off. If you allow it to fester and continue to fume about it, you may find yourself stuck. So what can you do?

2. Refocus your energy.

refocus yourself in your passion
If we want a mindset that allows for growth, sometimes you need to break the pattern. Refocus that energy into your work, your art, maybe even yoga or exercising. This is where I might go listen to knew music, prep for an upcoming show, focus on design or editing a new video. Just throw yourself into your passion.

3. Come back and Resolve the issue. (If you can…)

you get what you focus onThe
I don’t want to say go record a 4 hours dj mix and never return to the problem at hand. But if you can focus on something that makes you happy or that gets you out of the fixed mindset, you’ll be better able to view the problem with a clear head and come up with possible solutions. You’ll thank yourself later for not trying to solve the issue when your mind just wasn’t in the right head space. And makes sure the person you’re coming to a resolution with has had time to chill, too.

4. Let go of the outcome.

let go of the outcome
We can’t control the people we work with, or the events that may follow but we can control how we responce to those events. We can plan for the worst, so that we can deal with the rest with ease. You’ve mentally prepared for all possible outcomes and let go of what you can’t control.

This might not seem business related but it 100% is. Think about if you had to make a huge business decision and it will have impact on your finical stability. You want to ensure you’re making a decision based on what’s best for you and your business partners, not simply on the emotion in that moment or pressure you may be feeling by others around you. This is also important in professional relationships with clients or other co-founders. This is especially important when you’ve invested in business with others.

Notes: Refocus your energy, resolve as best you can and move on.

Highly recommend checking out their channel.

What Vlogging Taught Me About The DJ Business

Who would have thought vlogging would teach me so much about running a business?

The 5 things I learned were:
1. You have to start with what you got.
2. Content is always more important than the gear you’re using.
3. You just have to DO IT!
4. Never stop learning.
5. Planning goes a long way.

I go into more detail in the video. But I wanna hear from YOU. How have you applied random cooking classes or kick-boxing skills to your business?