How To Throw An Event For Dummies

We’ve all been there. Throwing our first event, thinking we’ve got it down. The night of the event happens, the DJs are pissed at us and holy crap it’s because there is no gear to play on. Yet you thought all DJs provide their own gear and that the club would take care of sound and the event would pretty much promote itself. Even if it’s not your first rodeo you might want to follow this one because I’ve added a few pro-tips to help make your event more likely to success.

1.

Brand it.

Pick a theme, genre, demographic. Know what you want to do so you can figure out how you’re going to market this event and to who.

PRO-TIP:

DO YOUR HOMEWORK. Look at other cities / countries with a simular theme and event style. See how they are marketing their work.

2. Secure a venue and date

I’d say do one before the other but it doesn’t always work out that way. Sometimes you’ve got to dig around and see what dates are available where, first.

PRO-TIP:
Check out what other events are happening around that date. Better off putting on an event that isn’t competing with another night on the same day, or the same type of event the following day at the same venue.

3. Secure your artist / DJ line up.

Know what DJs you want to book and start confirming them, what their requested fees are, or make offers NOW.

PRO-TIP:
Find out all equipment requirements during the conformation stage. This is also a great time to set up your set times.

4. Promote your event

You’ve got all the details set in stone, now it’s time to put out the word. Flyers, facebook event pages and or videos.

PRO-TIP:
Give yourself PLENTY of time to do this. Events that are marketed farther in advance have better chances of doing well. Especially when there is a push for ticket sales.

If you REALLY want to go above and beyond find a local space (facebook page or forum) that shares dates of events and ensure other promoters in your area are made aware of your upcoming show. Working together as a community is a great way to help everyone win. Understanding this might not always be possible, it’s at least nice to try and consider other events in your area.

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Building Better DJ Habits You Can Actually Stick To In The New Year

It’s 3 days into the new year and you may already be feeling off track from your goals. In this video I am going to talk about the 6 ways you can build better habits, ones you can actually stick to. I’ll go into more detail in the video.

1. Focus on the baby steps
2. Make it easy
3. Remove distractions
4. Build your like minded tribe
5. Utilize your creative hours
6. Reward yourself

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6 Ways to Gain Trust and Decode The Needs of Promoters

Not every potential client is looking for the same skill set or experience when booking a disc jockey. It’s important not only to ask the right questions but decode the needs of these business owners so you avoid wasting time and focus on what will help your clients. So how can we gain trust while figuring out their needs?

1. Leave your ego at the door

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Our ego LOVES to get in the way. You know the feeling, That need to correct people. Not only does this put most people into a fight of flight mode when it goes against their belief system, it makes us less likable. Yuck! And if that’s our first impression, well… you get the picture. While we all want to show our confidence in the business, check yourself before you wreck your chances.

2. Ensure Your Potential Client Is Heard

Are you in a business meeting and thinking about what to say next? Stop! Listen to your client. Hear what they are saying and think about what you’d like to know MORE about. If you want to gain trust they need to KNOW your invest and fully understand their needs. You can’t do this if you’re trying to finish their sentences or heaven forbid ‘correct’ them.

3. Ask Questions Regarding What You’ve Seen & Heard

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Dive into a comment they made. Maybe a potential client is talking about how they’d like to gain more notice of their new club. Keep it light but positive. “I took a look at the reviews online and it clear people really love coming here. Can you tell me what you’ve found has and hasn’t worked this far?” Or, “Why do you think you may be struggling to bring in more clients?” Instead of guessing, ask what their thoughts are, first. Maybe they are a new business and they haven’t considered hiring someone to market their brand? If the client it open to consider additional options to benefit the business, instead of promising them the world by booking you (which likely wouldn’t help in the long run) the questions open up the conversation about possible solutions.

4. Offer New Information In The Form of Questions

We did this a bit in number three however this is where you may be thinking about how this will effect your own live DJ Gig, for example sound. If you straight out tell a client that the quality of their sound is awful, after they just spent all that money on their new system, chances are there will be push back. However if you ask, “Have you thought about hiring someone to run sound for your establishment?”  If they’ve never thought about hiring someone to run this, here if your opportunity to sneak in the benefits of having an engineer to keep things running smoothly throughout the night. Or maybe they are thinking about doing top 40 bar music in a swanky lounge. Ask them if they’ve considered house music and what sort of mature, higher paying clientele that may bring in.

5. Avoid wasting energy on things they don’t need

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Some events don’t want nor need your help bringing in a clientele. This might sound odd at first, but if your doing an opening for a store, or maybe you’re a mobile dj doing a wedding, getting the word out about the event might not only be unprofessional but may clash with the marketing teams ideas. Maybe they’ve got an in house designer and that saved you time coming up with a new logo for the event you’ve got coming up.

6. Focus On Setting Yourself Apart While Adding To Your Clients Experience

We can’t do it all. I mean, we can but we just end up being, ‘okay’ at a bunch of things, instead of REALLY GREAT at one or two things that set us apart. To be a great DJ is to know what you can and can’t do so that you can delegate the rest. Maybe you are not the best at marketing a business, but you know a few great businesses that are. Maybe setting up sound is something you can do, but it time consuming and takes away from your performance. Hire or suggest a business hires someone. If you’re up front about what you can do but also give they client references, you’re giving them options they may have not considered so you can focus on the end goal. Putting on a fantastic DJ set.

Note: If you are just faking it through these interactions, people will see right through it. Practice this in your everyday life, with people you care about and you’ll soon see how your relationships can change. In turn it can make these business relationships and meetings go much smoother. So practice, practice, practice!

Speaking of promoters, you may want to avoid these nightmare ones or at least know HOW to deal with them.

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